Walmart Inc. is adding another perk to its fledgling membership program — in a sign that it’s investing more to boost subscriptions during the crucial holiday season.
Starting Friday, the world’s largest retailer is removing the $35 minimum on online orders for Walmart+ members to receive free next-day or two-day shipping for most items, the company said in a statement. However, grocery orders from stores will still require that amount as a minimum for free expedited delivery.
The retailer has invested heavily in its e-commerce operations and it’s paying off with online sales booming during the pandemic as shoppers cut back on store visits. The latest salvo in its battle with Amazon.com Inc. is Walmart+, a competitor to the online giant’s popular subscription service. So far, Walmart has provided few details on the performance of its membership program since its debut in September.