Sony seems to be serious about electric cars as it gears up for a major EV push

Sony seems to be serious about electric cars as it gears up for a major EV push

Sony electric cars

It’s teaming up with major global partners in the auto world

Sony, an iconic electronics company known for making video game consoles and televisions, is gearing up for a push into electric vehicles.

Its EV program began two years ago, but the company is now attracting partners that can help it develop and actually build roadworthy cars. It’s still unclear how far Sony will go with these efforts, but the pieces are falling into place for the company to launch a competitive EV business.


For Sony, the road to a viable electric vehicle runs directly uphill. The company faces all of the ‘normal’ struggles and roadblocks to building a successful auto brand, which include securing a functioning supply chain, manufacturing, testing, and more.

That’s all on top of the design phase, and does not include the hundreds of additional employees Sony will need to pick up to power its EV efforts.

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