The company curtailed Hummer in 2010.
Now the car will be completely electric. Other specifications have not yet been disclosed.
The car is likely to be sold in a limited edition, the newspaper said. The pickup will be one of the first electric SUVs that GM plans to launch on sale over the next few years.
According to sources, General Motors has no plans to revive a separate Hummer brand, liquidated in 2010. The name of the car came from a military machine, the civilian version began to be produced in the late 1990s, recalls WSJ. Early car models weighed 2.7 tons.
The automaker has attracted the famous basketball player LeBron James to shoot a commercial that will be released in February 2020 to the final of the US National Football League (Super Bowl), the newspaper writes. Details of the transaction were not disclosed.