Facebook-backed Libra Association has been renamed Diem

A 3D-printed Facebook logo and representations of cryptocurrency are standing on a motherboard in this picture illustration taken April 17, 2020. REUTERS/Dado Ruvic/Illustration


  • The Facebook-backed Libra Association is renaming itself to Diem, the organization announced Tuesday.
  • The libra currency is also now called Diem, according to Reuters.
  • The renaming follows Facebook’s rebranding of its digital wallet earlier this year to Novi from Calibra.

Libra Association, a Facebook-backed digital payment group, said Tuesday it’s transitioning to the name “Diem.”

Diem is an independent group organized by Facebook to manage digital currencies. Other association members include Andreessen Horowitz, Coinbase, SpotifyLyft and Uber.

The currency’s name will also change from libra to Diem, according to Reuters.

After the libra digital currency debuted, the project quickly drew concern from policymakers around the world who worried it could heavily disrupt the financial system, risk potential money laundering and compete with fiat currencies such as the U.S. dollar.



Diem said the new name, which is Latin for “day,” “signals the project’s growing maturity and independence,” as it seeks regulatory approval for its launch. The Financial Times reported last month that it could launch as soon as January but in a limited format.

The Diem currency was designed to make it easier for people and businesses to securely send money across the world. Unlike bitcoin and other cryptocurrencies, which can be hugely volatile and speculative, Diem will be backed by government currency. That means some coins offered by the group would serve as the equivalent value of a U.S. dollar or a Euro, for example.

Facebook’s rebranded its digital wallet earlier this year to Novi from Calibra. Novi will let people send money to one another in an app or through Facebook Messenger and WhatsApp.

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