Elon Musk pitches a lot of plans on Twitter. From his weed o’clock wink about “taking Tesla private at $420” to his recent support of joke cryptocurrency dogecoin, both the stock market and the SEC aren’t clear about what’s real and what’s meant to be comedy. But one vintage tweet is one step closer to reality.
“Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA,” Musk tweeted in January 2018. Three years later, as May 2021 came to a close, Tesla filed a trademark for its brand under restaurant services with the U.S. Patent and Trademark Office in late May. And really, if you think of Tesla’s venture into the restaurant sphere as more of an ecosystem-and-community-building strategy than a full-fledged revenue stream, it makes perfect sense.