Apple sold fewer than half a million smartphones in China in February, government data showed on Monday, as the coronavirus outbreak halved demand for all such devices.
China placed curbs on travel and asked residents to avoid public places in late January, just ahead of the Lunar New Year festival, a major gift-giving holiday. Those restrictions stayed largely in place through most of February.
In total, mobile phone brands shipped a total of 6.34 million devices in February, down 54.7% from 14 million in the same month last year, data from the China Academy of Information and Communications Technology showed (CAICT).
It was also the lowest level for February since at least 2012, when CAICT started publishing data.
Android brands, which include devices made by Huawei Technologies and Xiaomi, accounted for most of the drop, as they collectively saw shipments decline from 12.72 million units in February 2019 to 5.85 million, the data showed.
Shipments of Apple devices slumped to 494,000, from 1.27 million in February 2019. In January, its shipments had held steady at just over 2 million.
Research firms IDC and Canalys previously forecast that overall smartphone shipments would drop by about 40% in the first quarter as the virus outbreak hit demand and brought supply-chain problems.
Apple’s branded stores in China were shut for at least two weeks in February as fears over the coronavirus outbreak mounted.
The company’s chief executive, Tim Cook, wrote a letter to investors that month warning it would not meet its initial revenue guidance for the current quarter due to demand issues.