- On the 10th anniversary of Steve Jobs’ death, Apple posted a video commemorating the company’s co-founder.
- The video is narrated by Jobs and features clips of product launches, internal talks, and photos of a young Jobs.
- Steve Jobs died ten years ago, on October 5, 2011.
Apple’s website looks different today.
On the 10th anniversary of Steve Jobs’ death, Apple released a video narrated entirely by quotes from the late Apple co-founder and interspersed with some of his famous keynote presentations at product launches.
“Life can be much broader once you discover one simple fact,” Jobs said in the video. “And that is, everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.”
The video was accompanied by melancholic piano music, black-and-white photos of Jobs in his youth, as well as video clips of the founder in his well-known black mock turtleneck, blue jeans, and sneakers debuting products like the iPhone and iPod to uproarious applause.
A note from Jobs’ family was included on Apple’s website below the short film.
“For all of Steve’s gifts, it was his power as a teacher that has endured,” the statement reads. “He taught us to be open to the beauty of the world, to be curious around new ideas, to see around the next corner, and most of all to stay humble in our own beginner’s mind.”
While widely celebrated as a tech visionary, for many, the legacy of Steve Jobs is complicated, as books and stories shared about his management style and personal life highlight his flaws. Jobs’ fractured relationship with his daughter Lisa Brennan-Jobs was the focus of Danny Boyle’s critically acclaimed film “Steve Jobs.” Brennan-Jobs in her memoir revealed that her father rejected her for years and denied paternity of her, even after a DNA test.
Jobs died of pancreatic cancer on October 5, 2011, but during his tenure at Apple released products like the iPhone, iPad, and Mac OS X while launching Apple on the path to an eventual $1 trillion valuation.
“There’s an old Wayne Gretzky quote that I love, ‘I skate to where the puck is going to be, not where it has been,'” Jobs said in the video. “And we’ve always tried to do that at Apple since the very, very beginning. And we always will.”