Why Tesla cars need a new
Although we’ve seen glimmers of hope for a Tesla redesign, it hasn’t been quite enough. Here’s what we’d like to see from the EV maker in the future.
In the fast-paced world of automotive innovation, Tesla has undeniably carved a niche as a pioneer in electric vehicle technology. However, as the automotive landscape evolves and competitors emerge with their own electric offerings, one question looms large: Why do Tesla cars need a new look, and what can we anticipate changing in the near future?
Recent updates like the Model 3 revamp have offered a glimpse of Tesla’s willingness to evolve. Still, many enthusiasts and industry experts are yearning for more substantial shifts in design and aesthetics. While the Cybertruck made waves with its radical departure from conventional automotive design, it’s not a vehicle that appeals to every driver’s sensibilities. With the rumored Model Y redesign in 2024 on the horizon, there’s renewed hope for a fresh perspective. But a key concern remains – is Elon Musk, Tesla’s enigmatic CEO, prioritizing aesthetics or focusing primarily on the functionality of his vehicles?
Here, we delve deep into the world of Tesla, exploring why the brand needs to embrace change and continue to push the boundaries of innovation to remain relevant in an increasingly competitive electric vehicle market. Let’s unravel the future of Tesla’s design philosophy and the expectations that accompany it.
Tesla Needs To Revamp If It Wants Top Dog Status
- Tesla must give drivers something new to talk about to stay on top.
- Project Highland and a rumored Model Y revamp could do this for the company.
Even though Tesla has seen slight changes to its fleet over the past few years, the electric vehicle company hasn’t taken risks like we want. With other EV manufacturers and even non-EV manufacturers jumping into the hybrid and electric car game, there is more competition than ever for Tesla. Rivian, Fisker, and even traditionally gas-powered car companies like Ford, Chevy, Honda, and Toyota are all racing to the front of lots, TV screens, and media outlets with eco-friendly designs that often surpass Tesla. A great example would be the Ford Mach-E, an electric SUV version of its beloved Mustang. Chevrolet has recently introduced the all-electric Equinox and even plastered it across screens during the Barbie Movie.
What Tesla relies on for success is a modern, whacky-bordering design that focuses mainly on function over beauty or what someone may want on their EV. The fishbowl Model 3 has seen a revamp for 2023/2024 with Project Highland, which was a significant step forward for the company. However, it is not enough to make everyone turn back to Tesla.
There is always room for new body sculpts, upgraded interiors, and new models in the automotive landscape. Tesla has played it somewhat safe since launching in 2003, relying mainly on the fact it made owning and driving electric cars cool. The Roadster, launched in 2008, was a sleek, sexy EV that got people talking: Where is that magic today?
The Future Of Tesla Should Not Be Cybertruck
- Cybertruck is too polarizing for buyers and shouldn’t be the future of Tesla.
- The brand should focus on new body sculpts for existing models and affordable releases.
With the upcoming Cybertruck release just around the corner, we want to make it clear that this should not be the future look of Tesla. Cybertruck, although exciting, is not made for the everyday driver. You wouldn’t use this truck for work or loading heavy goods, but rather driving through the city and having people stare at you. Tesla forgot functionality here and went 180 toward futurism and minimalism. The truck is a bit off-putting for the majority of drivers, measuring a whopping 231.7 inches long, 79.8 inches wide, and 75 inches tall.
Although this isn’t the largest pickup ever, it’s not a vehicle you can use daily. The estimated $40,000 price tag was a nice chunk of news, although, again, this model isn’t what the future of the brand should look like. The newest-gen Roadster feels closer to the company’s image than Cybertruck but still doesn’t feel SO cool we have to buy it. You see car companies revive classics and many times fail to capture new audiences. We worry that could be Tesla’s fate.
This company may remain a leading force in the electric space if we could see new body designs, affordable Teslas, and a smaller, more refined version of Cybertruck. If not, Tesla could be entering the end of an era, falling out of grace with the majority of EV shoppers. Antics aside, Tesla has remained one of the greatest automotive companies ever because of its vision. Nothing is too big for this brand to handle. Let’s channel that and redesign.
The Project Highland Gave Us A Little Hope For Tesla’s Future
Even though the changes made to the newest edition Model 3 weren’t groundbreaking; Tesla did a fine job of making an icon more iconic. After all, the Model 3 has been one of Tesla’s most successful vehicles since its debut, and alongside Model Y has sold over 3 million units worldwide. That is incredible to think about. When we think about Tesla, the Model 3 is almost always the first vehicle that pops into our minds. As of 2023, Tesla has sold close to 4,527,916 electric cars, with its domination clear across the board. There hasn’t been an EV brand like Tesla to grab hold of the market like this.
The Project Highland may forshadow what’s next with Tesla models and design. Yes, it is sleek, sexy, and classic, but there is no risk taken. If the rumored Model Y revamp goes anything like Project Highland, we expect a lukewarm response from critics. However, Model Y has recently seen an explosion of interest, even outpacing Model 3 in many quarters. As of present, more Model Y’s are being sold and hitting roads, while Model 3 falls behind.
As of 2023, Model Y has sold 336,753 units. This is nearly double that of the Model 3 series.
This could change with the newest-gen Highland version, or it could continue to happen. We don’t know. Tesla is betting on its longstanding reputation and simple, elegant EV design. That could be enough, although we aren’t 100 percent certain.
Affordability May Be Tesla’s Way To The Top
The Model 2 is rumored to be released in 2026.
- This affordable EV might have a price point of $30,000 or less.
Although few details remain sure about the “affordable” Model 2 release from Tesla, we expect this to be a massive success for the brand. After all, a main complaint from Tesla shoppers is how expensive these vehicles are, and with steep competition, many flock to other brands. Notably, the 2026 Model 2 will boast a price tag UNDER $30,000, with some outlets speculating a $25,000 MSRP. If this holds out, we would see the cheapest Tesla ever, and it could be a hatchback. Tesla needs to either revamp its entire lineup or go the affordable route, so we’re guessing they choose option two (pun intended).
The Model 2 has been widely speculated and discussed by critics, Tesla fans, and random social media users for years, with the idea of an affordable Tesla release exciting nearly everybody. New designs and better price points will undoubtedly send Tesla into a positive trajectory heading into the 2030s. EVs will become the future of driving, whether we like it or not, and Tesla has the chance to do something incredible. Give us something sharp, inviting, and cost-savvy: we’re begging you, Tesla!