Xiaomi, the China-based smartphone maker that has now expanded its offering to almost every category, is aiming to grab a significant portion of the global smartphone market share in the coming year, i.e. 2021.
The company is reportedly ramping up its factory orders for smartphones and is also in talks to suppliers for booking components for up to 240 million phones. The numbers revealed in a new report from Nikkei far exceeds the company’s shipment this year.
With such an ambitious plan, Xiaomi is clearly trying to overtake Apple and Huawei in terms of smartphone shipments. For those who are unaware, Xiaomi is currently the fourth-largest company in the world in terms of smartphone shipments.
The report adds that Xiaomi has told some of its suppliers that the internal target is of shipping 300 million smartphone units next year, but that doesn’t seem achievable. Companies like Qualcomm and MediaTek can’t commit to such a volume of components for a single company, especially at a time when the supply chain has been hit by COVID-19.
Even with the shipments of 240 million units, Xiaomi would be able to surpass Apple which usually ships around 200 million units of iPhones. Given that Huawei is under sanctions by the United States, Xiaomi is likely to benefit. Also, Honor no longer being a part of Huawei will significantly impact the company’s market share.
At its peak, Huawei managed to ship 240.6 million smartphones in 2019 — the highest ever for the Chinese company. Xiaomi managed to become the fourth-largest smartphone maker in the year 2018 and the following year, it shipped 125.6 million units.
IDC report claims that in the first nine months of this year, the company’s shipments grew by 16 percent year-on-year to 104.5 million units. This growth seems to be the fuel for Xiaomi’s ambitious shipment goals for the next year. It will be interesting to see how the company tries to achieve its goal.