What to expect at Apple’s September 12 event

What to expect at Apple’s September 12 event

Apple’s IPhone Successor Comes Into Focus

Apple has officially set a date for its annual iPhone special event. This year, the festivities commence on September 12 and the iPhone 15 is expected to be the star of the show. Head below as we round up all of the announcements we expect at the Apple event, including new software and hardware.

This year’s Apple event will be held on September 12 at 10 a.m. PT and 1 p.m. ET. Apple’s invite for the event teases the tagline “Wonderlust,” and some people have speculated the blue and gray color scheme could be a hint at Apple’s color choices for the iPhone 15.

The “Wonderlust” event is once again a hybrid-style event. This means it will include pre-recorded keynote that the majority of us watch from home. Members of the press, however, will watch from Steve Jobs Theater at Apple Park and subsequently get hands-on time with the iPhone 15 and other new hardware.



If you’re watching from home, you’ll be able to tune in via Apple’s website, the TV app on your iPhone, iPad, Mac, and Apple TV, and via Apple’s official YouTube channel.

iPhone 15 and iPhone 15 Plus

The iPhone 15 and iPhone 15 Plus are on track for an announcement at Apple’s September event this year. Here’s a rundown of the features and changes that have been rumored for the entry-level iPhone 15 models:

As you can see, the iPhone 15 and iPhone 15 Plus won’t be radically different than their iPhone 14 counterparts. The biggest changes are the switch to USB-C and the addition of the Dynamic Island.



The iPhone 15 and iPhone 15 Plus will likely start at the same prices as their predecessors, coming in at $799 and $899 respectively. With an announcement on September 12, iPhone 15 pre-orders will likely begin on September 15, and the first shipments will arrive to customers on September 22.

iPhone 15 Pro and iPhone 15 Pro Max

Plus won’t be radically different than their iPhone 14 counterparts. The biggest changes are the switch to USB-C and the addition of the Dynamic Island.



The iPhone 15 and iPhone 15 Plus will likely start at the same prices as their predecessors, coming in at $799 and $899 respectively. With an announcement on September 12, iPhone 15 pre-orders will likely begin on September 15, and the first shipments will arrive to customers on September 22.

iPhone 15 Pro and iPhone 15 Pro Max

The iPhone 15 Pro and iPhone 15 Pro Max are expected to get their own share of big changes this year, with design updates, dramatically better performance, and camera upgrades. Here’s a rundown:

  • The iPhone 15 Pro lineup will have noticeably smaller bezels around the display. The iPhone 14 Pro features a bezel that measures in a 2.17mm thick, while the iPhone 15 Pro will reportedly cut that down to 1.5mm.
  • Like the iPhone 15, the iPhone 15 Pro models will also switch to USB-C for charging and data transfer. The iPhone 15 Pro, however, could offer faster charging speeds at up to 35W, compared to the iPhone 14 Pro at 27W. iPhone 15 Pro might also support Thunderbolt speeds for data transfers at rates of up to 40 Gbps.
  • Support for the new Qi2 wireless charging standard, which will allow for 15W wireless charging on a greater number of accessories.
  • The chassis of the iPhone 15 Pro will be made from titanium, replacing the current stainless steel edges. This means the devices will be lighter than the iPhone 14 Pro and also feature a matte texture rather than a glossy finish. Bloomberg reports that the design will be around 10% lighter.
  • A new A17 Bionic chip built with a 3nm fabrication process, which is expected to offer dramatic improvements in performance and efficiency. This will be Apple’s first-ever 3nm chip.
  • The iPhone 15 Pro Max (but not the iPhone 15 Pro) will include an upgraded camera system with periscope lens technology. The new periscope lens will offer increased optical zoom, up to 5x or 6x. Currently, the iPhone 14 Pro Max’s optical zoom is limited to 3x.
  • The mute switch will reportedly be replaced with a new programmable Action button, similar to what was first debuted on the Apple Watch Ultra last year. iPhone 15 Pro users will be able to assign this Action button to a number of different tasks.
  • iPhone 15 Pro colors: space black, silver, blue, and gray.

These new features, however, will reportedly come at a cost. The iPhone 15 Pro and iPhone 15 Pro Max are both expected to be more expensive than their predecessors. At least one analyst has suggested that the iPhone 15 Pro could start at $1,099 (an increase of $100) and the iPhone 15 Pro Max could start at $1,299 (an increase of $200).



The iPhone 15 Pro and iPhone 15 Pro Max are expected to go up for pre-order on September 15th, but a recent analyst report indicated that the iPhone 15 Pro Max could face shipping delays of two to three weeks due to supply issues affecting the new camera hardware.

Apple Watch Series 9

In addition to the new iPhone 15 hardware, Apple is also planning a new Apple Watch Series 9 update. The new Apple Watch Series 9, however, is expected to be an iterative update without many major changes.

The one change for the new Apple Watch that’s been rumored is a new processor inside. The Apple Watch Series 9 will reportedly be powered by a new S9 processor that offers performance and battery life improvements. This will mark the first change to the Apple Watch’s performance since the Apple Watch Series 6.

For context’s sake, the Apple Watch Series 8 is powered by the S8 processor, which is identical to the S7 chip used in the Apple Watch Series 7, which was identical to the S6 chip used in the Apple Watch Series 6.

The Apple Watch Series 9 will also be available in a new pink color option, according to one leaker. This new color would coexist alongside midnight, starlight, silver, and (PRODUCT)RED. Apple is also reportedly planning to debut a new band design with woven fabric materials and magnetic buckle.

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