Toyota revealed an electric truck to compete with the F-150 Lightning and Rivian R1T

Feast your eyes. Toyota

  • Toyota revealed more than a dozen new electric vehicles it plans to build, including a pickup truck.
  • This is the first time we’re seeing what Toyota’s upcoming e-truck may look like.
  • It’s part of Toyota’s $70 billion investment into green vehicles and technology.

We’ve known for months that Toyota is planning to unleash an electric pickup truck sometime soon. On Tuesday, the company revealed how it’ll look.

During an event laying out its new global push into electric vehicles, Toyota took the wraps off of more than a dozen future SUVs, sedans, and sports cars. Tucked way in the back corner was one of the most exciting prospects of them all: the yet-to-be-named truck.


Here it is:

Toyota Pickup EV concept.

Toyota hasn’t released any details about the pickup, like when it’ll arrive, how much it’ll cost, or how big it’ll be. It would make sense to launch an electric version of the Tundra to compete with upcoming battery-powered full-size trucks like the Ford F-150 Lightning and Chevrolet Silverado EV. But this pickup looks more Tacoma-sized.

That could be a smart move, too, since the gas-powered Tacoma crushes all other midsize pickups in the US, while the Tundra isn’t nearly as popular as its rivals out of Detroit. Right now, the only electric pickup you can buy is the midsize R1T, the inaugural truck from California startup Rivian.

Toyota launched the pioneering Prius hybrid more than 20 years ago, but has been a bit slow to embrace fully-electric vehicles, arguing that hybrids are the best way of reducing global emissions. It came out swinging on Tuesday, though, unveiling 15 electric models and plans to roll out 30 by 2030. Toyota said it would plunge $70 billion into electrification efforts and make Lexus an electric-only brand.

The company revealed lots of similar-looking electric SUVs of various sizes, but also a few more interesting models. It previewed an electric off-road SUV tentatively named the Compact Cruiser EV. It looks like the spiritual successor to Toyota’s FJ Cruiser.


And it showed off sleek, low-slung sports cars from both the Lexus and Toyota brands. Details are scant for now, but we’ll surely learn more about all these models as they near production.

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