Tesla rival Lucid Motors invites first customers to new Valley Fair ‘studio’

Lucid Motors opens its Westfield Valley Fair studio in San Jose on Thursday. STUDIO@JASONOREAR.COM

High-end electric car shoppers beginning on Thursday can compare within walking distance what Tesla and rival Lucid Motors are selling.

Newark-based Lucid is welcoming its first shoppers to what it calls a “studio” rather than a store at Westfield Valley Fair, across Stevens Creek Boulevard from Tesla’s flagship Santana Row store.

They won’t be able to test drive a Lucid Air, but they will be able to see one and go through all of the options available on the cars developed by CEO Peter Rawlinson, who headed the engineering team behind Tesla’s Model S. Visitors can even select options and put a deposit down on a car, but production isn’t slated to begin until early next year.

“With these newest California locations, with many more to come, more people will have the opportunity to engage in an entirely new EV car-buying journey that is as groundbreaking as the performance, efficiency, and design benchmarks set by the Lucid Air itself,” Rawlinson said in the announcement of the store openings.

The Valley Fair location is one of two that Lucid is opening on Thursday, with the other at another Westfield mall in the Century City district of Los Angeles. These join the original two studios at Lucid’s headquarters and in Beverly Hills.

Lucid plans to have 20 studios by the end of next year, with other locations set to include Miami, West Palm Beach, New York City, Boston and the D.C. Metro area.

The first cars available from Lucid will be the top-of-the-line Dream Edition, which goes for $169,000 and boasts a driving range of about 503 miles between charges. The other models, from the entry level $69,900 Lucid Air to the $87,500 Touring model and the $131,500 Grand Touring edition, are expected later in 2021 and in 2022.

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