- Tesla cut the price of its Model S sedan on Tuesday by $3,000 or about 4%.
- Earlier this month, the company announced record delivery numbers during the second quarter.
- CEO Elon Musk told workers they’re on track to deliver 500,000 cars to customers this year, a potential record, but a number doubted by some analysts.
Tesla on Tuesday cut the price of two Model S sedan options by 4% in the United States, days after the electric-car maker reported record quarterly deliveries.
The company, which is expected to report third-quarter results on Oct. 21, cut the price of the “long range” model to $71,990 from $74,990 in the US, and the “performance” to $91,990 from $94,990.
It also trimmed the starting price of the Model S by 3% in China. Earlier this month, Tesla cut the starting price of its Chinese-made Model 3 sedans by about 8% to 249,900 yuan ($36,805).
A recently announced “Plaid” version of the Model S remains priced at $133,990 for pre-orders.
The world’s most valuable carmaker has been trimming prices on various models in its lineup at the same time legacy automakers are trying to make inroads in the electric vehicle market by launching their own electric cars.
Tesla said it delivered 139,300 vehicles in the third quarter, an all-time record, yet shares fell as some analysts doubted if Tesla could hit its ambitious year-end target.
Last week, the company’s Chief Executive Officer Elon Musk told employees that Tesla has a chance to produce a half-million cars this year, according to an internal email seen by Reuters.
Tesla said in January that 2020 vehicle deliveries should comfortably exceed 500,000 units, a forecast it has left unchanged despite the COVID-19 pandemic.
This means the company will have to increase deliveries to nearly 182,000 in the fourth quarter to reach that target.
Shares of the electric carmaker, which have surged more than five times this year, were up nearly 1% at $445.10 in pre-market trade.