Tesla asked on social media about its room for improvement
Elon Musk has been pretty open about the idea of using social media platforms like Twitter to communicate directly with customers. Tesla highlighted this in its 2022 Impact Report, with the company noting that its social media accounts have helped it reach 1 billion views on Twitter last year.
With Twitter now being owned by Elon Musk, it is no surprise that his companies like Tesla are now more active on the platform. And in a recent post, the official Tesla account asked Twitter users what it could improve. The EV community, from fans to longtime owners, responded, to a great degree. As of writing, Tesla’s post has attracted over 22k comments.
What should Tesla improve?
Let us know in comments below
— Tesla (@Tesla) May 5, 2023
A look at the comments on Tesla’s post would show that there are numerous calls for better service. Service has been Tesla’s Achilles heel for some time now, and with the company adopting a “best service is no service” stance, some owners have reported experiencing difficulties contacting Tesla for issues with their vehicles. Comments on Tesla’s post suggest that customer service is still a key point of improvement for the company.
Where I would focus:
1. Service (many levels to this one)
2. Customer Service/Delivery Experience
3. Build Quality of S & X
4. Luxury of S & X InteriorIf Tesla wants to ramp to 20M cars per year, service & customer service needs to get out in front of current pain points
— James Locke (@arctechinc) May 5, 2023
Also prominent among the comments in the EV maker’s post was Full Self-Driving, and the company’s current system when an owner replaces their existing vehicle. FSD, after all, is priced at a premium for its future features, but owners who purchased it for their vehicles end up buying the system again when they replace their cars now. As such, numerous comments on Tesla’s post suggested that the company roll out FSD transfers, at least for longtime owners.
If we can’t transfer FSD as a whole to a new vehicle, we should at least be able to transfer the cost paid for FSD toward the cost of FSD on the new vehicle (ie, I paid 7k a few years ago, it’s 15k now, let me pay 8k for it on the new vehicle)
— John Kraus (@johnkrausphotos) May 5, 2023
Other suggestions included improvements to Autopilot performance, build quality, and communication with countries outside the United States and Canada regarding the availability of FSD functions. Other comments also called out Tesla for not having Tesla Spanish, French, or German language accounts on social media, considering that the company has been ramping up its presence with dedicated local accounts for countries such as Japan.
What should Tesla improve?
Let us know in comments below
— Tesla (@Tesla) May 5, 2023
What other things can Tesla improve, in your opinion?