New Tesla registrations in California nearly halved in the second quarter, data shows
- Tesla registrations in California plunged in the second quarter amid the coronavirus, according to newly released data.
- Numbers from Cross-Sell show a 48% overall plunge in the key market, with the Model 3 falling 63%, as the company was forced to shutter its factory for several weeks.
- Earlier this month, Tesla’s global sales numbers topped expectations but showed an overall decline.
- Cross-Sell’s data implies sales could have fallen more in the US than abroad.
Tesla’s vehicle registrations nearly halved in the U.S. state of California during the second quarter, according to data from Cross-Sell, a marketing research firm that collates title and registration data.
Most parts of the United States were under government-imposed stay-at-home orders between April and June to combat the spread of the coronavirus outbreak, which impacted production and caused a plunge in auto sales.
Tesla’s only U.S. vehicle factory in California was shut for some six weeks of the quarter.
The report released on Wednesday showed registrations in California, a bellwether market for the electric-car maker, plummeted almost 48% from a year earlier to 9,774 vehicles in the three months ended June 2020.
Model 3 registrations in the state, which accounted for more than half of the total registrations, fell 63.6% to 5,951 vehicles.
Total vehicle registrations in the 23 states from where the data was collected fell nearly 49% to 18,702 vehicles.
The automaker had earlier this month outpaced analysts’ estimates for vehicle deliveries in the second quarter, defying a trend of plummeting sales in the auto industry as COVID-19-related lockdown orders kept people at home.
Registration figures might not accurately reflect the number of vehicle deliveries during the quarter as registrations in the United States typically take about 30 days from the time of sale.
(Reporting by Akanksha Rana in Bengaluru and Neha Malara; Editing by Aditya Soni)