Apple, like many manufacturers, may be dealing with supply chain issues, silicon chip shortages, and the impact of the coronavirus pandemic; but there’s going to be a new iPhone in September, and everyone is going to see the difference.
Since the iPhone X, the design of the iPhone has seen a prominent notch at the top of the screen. Behind this space you’ll find the selfie camera and various sensors and projectors for FaceID. While Android based devices have worked hard to minimize the impact of the forward facing technology, Apple has kept its notch proudly on display.
That’s going to change.
The latest details on the iPhone 13 Pro, from noted tipster @LeaksApplePro, show the new model with the alterations to the camera island, tweaks to the stainless steel band around the edges of the handset, and a much reduced notch.
Given the proliferation of cases used by iPhone owners, the steel band is unlikely to be spotted, and the increased size of the optical assembly may well be finessed by a case. But a change on the screen, the element that is most often seen? That’s going to make a difference in day-to-day use, offering increased screen real estate and more information on the screen.
It’s also going to to make the iPhone more attractive to undecided customers. While the Android and iOS geekerati will likely never change their opinions and stay on their platforms, capturing the undecided is needed to grow the user base. And when the tired design of the iPhone is placed next to the recent Android devices, that notch is a big ugly disincentive.
Apple is not getting rid of the notch completely – it still prefers to forge its own path – but the reduction in size shows that, even if it creates a nice silhouette when you create an abstract iPhone icon, the best use case for a smartphone is to have as much of the perceived screen on show as possible.
It looks like Apple is ready to acknowledge that lesson with the new iPhone 13 Pro.