By Philip Odiakose If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl...
By Philip Odiakose Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return on investment (ROI)...
By Philip Odiakose As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement and evaluation into...
By Austin Ayaosi July 16 of every year is a day set aside for Public Relations practitioners across the world to celebrate and reflect on the...
By Philip Odiakose In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For...
By Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the...
By Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in...
By Modupe Gbadeyanka Some experts in the public relations (PR) industry have been invited by a leading media intelligence agency, P+ Measurement Services, to share their...
By Dipo Olowookere A renowned Public Relations (PR) measurement and evaluation practitioner in Nigeria, Mr Austin Ayaosi, has highlighted some common mistakes organisations made when measuring...
By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value...
