Brands/Products
The Merits of a Digital Marketing Agency
As the business environment continues to grow rapidly in the digital era, organizations need to be strategic to survive. Marketing in the digital age is very important for clients and creating a presence on the world wide web. But the management of digital campaigns has its own time, skill, and capital. Business owners should consider hiring a digital marketing agency to make a change and really get their strategies done.
What to expect from a digital marketing agency
Expert knowledge and skills
Digital marketing agencies employ people who focus mainly on online advertising, social media marketing, SEO, and others. Their knowledge guarantees your campaigns are well strategized as well as launched to gain the intended objectives. Agencies keep updated with the latest trends and algorithms, thus the best for your business. This way, you do not have to guess which method is the best; time and money are saved as you are working with the experts. However, you get to enhance tested and working techniques that will be appropriate for your business.
Time saving solutions
It is already quite challenging to manage a business. The management of digital marketing campaigns can be overwhelming even for the most orderly teams. Some activities, such as writing content, identifying keywords, and keeping an eye on ads, are daily activities. A digital marketing agency relieves you of this responsibility. They take care of everything for you so that you can attend to other core business that your enterprise involves. It also prevents stress since it is time saving.
Cost effective strategies
It is quite reasonable to think that hiring a digital marketing agency will ultimately cost more, but in fact, it does not. Mismanaged campaigns therefore result in a lot of funds being spent without any returns. Agencies improve your ads so that each dollar you use is well spent. They also give account information where one can be able to see where the money has been spent. This is why they want to ensure that they give you the highest return on investment, hence the value of their services.
Data driven results
Another benefit of hiring a digital marketing agency is that you will be dealing with data most of the time. They point to their sites’ performance using the traffic hits, click through rates, and conversion rates among others. It is the best approach because it means that your campaigns are always being optimized. The reports and updates are made frequently to ensure that you are aware of your progress.
A collaborative partnership
Outsourcing means that you are not entirely giving total control of the process to the agency. It is however a teamwork whereby you are on the same side as the agency. First, agencies devote time to understand your business, its goals and its audience. With this partnership, the campaigns you get are based on what you want. easily get engaged in the process since there are constant communications and updates are always provided to you.
Staying ahead of trends
The digital marketing environment keeps on changing because of the SaaS development services. It is due to the fact that new tools, platforms and strategies are developed all the time. Adapting to these changes, however, may be quite difficult for business organizations. That is why digital marketing agencies are never left behind in these trends. It is flexible to make sure your campaigns are on track and responsive. This kind of approach puts your business in a vantage point especially in this ever advancing digital marketplace.
Concluding
In essence, the hiring of a digital marketing agency is laden with numerous advantages to the end user. It would mean contracting out the digital marketing mandate to an agency to ensure that you manage your business while they handle everything. It is an investment that will make you a success in this modern world market without any doubt.
By Aduragbemi Omiyale
The Ecobank Pan African Centre (EPAC) in Lagos, venue of the ongoing 2025 Design and Innovation Exhibition, is bubbling with activities as top young innovators from across the country are showcasing their arts.
The event, running from Tuesday, February 25 to Sunday, March 2, showcases the immense potential within Nigeria’s manufacturing and creative industries.
The exhibition, themed Building a Made-in-Nigeria Brand, aims to emphasize the creativity, innovation, and craftsmanship of Nigerian designers while highlighting the importance of industrialization and export.
It also reflects a commitment to developing a sustainable industrial ecosystem that supports local talent and fosters economic growth across Africa. The exhibition is featuring 58 designers, including collaborations between manufacturers and designers, offering a glimpse into the future of Nigerian design.
The Minister of Art, Culture, Tourism, and the Creative Economy, Ms Hannatu Musa Musawa, who attended the programme, stressed the importance of strengthening the synergy between Nigerian creativity and manufacturing.
“By leveraging our country’s rich creative resources, we can modernize products, promote locally-made furniture, and build stronger economic connections,” Ms Musawa said, reaffirming the federal government’s support for such initiatives.
The Managing Director and Regional Executive of Ecobank Nigeria, Mr Bolaji Lawal, represented the Head of SME, Partnerships, and Collaboration at Ecobank, Omoboye Odu, said, “The success of SMEs is key to transforming Nigeria’s economy, and we recognize the importance of collaborating with the right partners. Titi Ogufere and Design Week Lagos are the perfect fit for us to help elevate Nigerian creatives and provide a platform to scale their businesses.”
On her part, the founder of Design Week Lagos, Ms Titi Ogufere, said, “This exhibition is a testament to the talent and hard work happening in Nigeria’s creative industries.
“We’re here to celebrate and showcase the potential of our local designers and manufacturers. The global design industry offers immense opportunities, and with more support, Nigerian designers can truly thrive on the world stage.
“We have a wealth of untapped creative potential in Nigeria. It’s time for us to shift focus from foreign markets and showcase what we can do right here at home. The global furniture market alone is valued at over $700 billion, and Nigerian designers can carve out a significant share of that.”
Leading pay television service provider, MultiChoice Nigeria, plans to offer a support package for DStv and GOtv subscribers.
In a message to subscribers on Monday, the company stated that starting from March 1, 2025, the new tariffs would apply to DStv and GOtv packages.
According to the company, DStv and GOtv subscribers who renew their subscriptions before the expiration date will be exempt from the new rates for a specified time as a reward for their loyalty.
Additionally, subscribers on both platforms can take advantage of extra benefits through the Step Up offer, which began in January and will continue until March 31.
The Step Up offer expands access to premium content by enabling both active and disconnected DStv and GOtv subscribers to enjoy content beyond their current package through an automatic upgrade to a higher package on payment for a package above their current subscription.
As part of the palliative package, MultiChoice will announce a reduction in the subscription for Showmax, its streaming service, on February 28. This aims to provide customers with more affordable access to live sports, movies, and general entertainment.
The latest price review puts the cost of the DStv Compact bouquet N19,000 and the Compact Plus at N30,000. DStv Premium subscription will rise to N44,500.
Similarly, GOtv Supa customers will henceforth pay N16,800, while those on Supa will pay N11,400. The tariff on GOtv Max moves to N8,500, while that of GOtv Jinja moves to N3,900.
These adjustments come as MultiChoice seeks to balance operational costs with continued access to premium entertainment for its subscribers.
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) has summoned MultiChoice Nigeria over its move to hike subscription rates for DStv and GoTV services.
The call came as the broadcaster hiked its DStv premium bouquet to N44,500 from the N37,000 price, subscribers on the Compact+ would start paying N30,000 as against the current fee of N25,000 among others.
According to MultiChoice, the new rates take effect from March 1, 2025.
Now, the consumer rights agency has stepped in and summoned MultiChoice Nigeria and its chief executive to a hearing at the agency’s headquarters on Thursday, February 27.
According to a statement signed by FCCPC’s Director of Corporate Affairs, Mr Ondaje Ijagwu, it is deeply concerned over the pay-TV company’s proposal amid accusations that MultiChoice applies different pricing strategies in other markets.
“The Federal Competition and Consumer Protection Commission (FCCPC) has summoned MultiChoice Nigeria to explain its proposed subscription price increase, set to take effect on March 1, 2025,” a part of the statement on Tuesday evening disclosed.
“Exercising its mandate under Sections 32 and 33 of the FCCPA, the FCCPC directed the Chief Executive Officer of MultiChoice Nigeria to attend an investigative hearing at the Commission’s headquarters on Thursday, February 27, 2025.
“This action follows MultiChoice’s formal notification of the price adjustment, which raises concerns about recurrent unilateral price hikes, potential market dominance abuse, and perceived anti-competitive practices in the pay-TV industry,” it added.
The FCCPC also promised to “impose regulatory penalties, sanctions, or other corrective measures” on MultiChoice should it “fail to provide satisfactory explanations or be found in violation of fair market principles.”
The agency said this is to “protect Nigerian consumers” and that is it already “engaging the sector regulator and other relevant agencies to ensure fair competition and consumer protection within Nigeria’s broadcasting and digital subscription landscape”.
Multichoice decision to hike its prices comes amid inflationary challenges in core markets.
In Nigeria, a sharp decline in the Naira led to a 32 per cent decline in its Dollar revenue in 2024.
This is as it faced a broader 9 per cent decline in total active subscribers across Africa with subscriber numbers dropping by 13 per cent in Nigeria, Angola, Kenya, and Zambia.
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