Sports
How iGaming Can Thrive in Africa’s Emerging Markets

As Africa’s digital landscape continues to evolve, the iGaming sector stands at the forefront of this transformation, poised to tap into the continent’s untapped regions.
However, navigating this complex terrain requires a keen understanding of local markets, strategic partnerships, and adaptable technological solutions.
Norman Ondego, Lead Consultant at Solpro Consulting and Business Development and Partnership Manager at Convex Technologies shares his expertise on how to successfully expand iGaming into these emerging regions with SportsBoom.
Identifying Untapped Regions: A Strategic Approach
For Norman Ondego, the journey of identifying untapped regions with potential for iGaming expansion begins with a clear understanding of the strategic direction and market demand. “Is there a demand for the service or product? Or is it a case of demand meeting a solution or a solution creating the demand?” he asks. This foundational question helps determine the viability of entering a new market.
Beyond demand, Norman emphasizes the importance of evaluating the supporting ecosystem. “In the iGaming industry, key factors to consider include payment infrastructure, connectivity, and regulatory frameworks. These elements will ultimately dictate the type of solution you offer,” he explains. Additionally, factors such as culture, stability, economic empowerment, accessibility, saturation, and competitive landscape play crucial roles in the decision-making process.
Digital Transformation in Regions with Limited ICT Infrastructure
Digital transformation in regions with limited ICT infrastructure presents both challenges and opportunities. Norman’s approach varies depending on the market entry strategy. “If you’re a new player, you have the advantage of trying something new and potentially gaining a first-mover advantage,” he says. This approach allows for the introduction of solutions that are both easy to use and affordable, providing flexibility to adapt as the market evolves.
For established players entering as alternatives, Norman acknowledges the resistance to change that often accompanies new solutions.
“Your solution must not represent a significant shift from what users are accustomed to. Instead, it should gradually wean them away through convenience, efficiency, and where possible, competitive pricing,” he advises betting news site SportsBoom.com. An example of this strategy is transitioning customers from retail gaming shops to online platforms by initially offering online stations within the retail environment.
The Role of Local Partnerships
Local partnerships are critical when entering new and untapped regions. “Local players hold the key currency of trust and time, which are invaluable to new entrants,” Norman asserts. These partnerships help navigate the cultural and regulatory nuances of the market, providing insights that desktop research cannot reveal. “Local partners understand market dynamics, payment preferences, and user behaviours, making the journey significantly shorter and more successful,” he adds.
Navigating Regulatory Complexities
Regulatory complexities in untapped regions can pose significant challenges, especially in markets where iGaming is still in its early stages. Norman emphasizes the importance of prior research and collaboration with local stakeholders.
“The easiest way to navigate regulation and legal frameworks is not to reinvent the wheel unless you’re introducing a breakthrough innovation,” he advises. Instead, aligning with existing regulations and working closely with local experts can prevent potential pitfalls.
Leveraging Mobile Technology for iGaming Growth
In underdeveloped regions, mobile technology serves as a gateway to online services, including iGaming. Norman highlights the versatility of mobile devices in these markets: “The mobile phone is your access device, your news screen, your payment platform, your communication, and your entertainment unit. It’s in almost every hand,” he notes. By offering mobile-accessible solutions, companies can effectively address advertising, payment processing, and distribution challenges in these regions.
Enhancing Digital Literacy for iGaming Adoption
Digital literacy is essential for the widespread adoption of iGaming, yet it remains a challenge in many untapped regions. Norman points out that iGaming’s potential is often hindered by its perception as a vice. “If regulators and governments recognized the industry’s potential, they would involve stakeholders in programs that promote digital literacy,” he argues. He believes that integrating iGaming into digital literacy initiatives could create a symbiotic relationship where people pay to play and learn simultaneously.
Ensuring that infrastructure and solutions are both sustainable and scalable is also crucial as markets grow. Norman advocates for a modular and flexible approach: “Being modular and flexible in your approach is key. Entry into any region must follow strategic planning, including the dimensioning of the solution,” he advises. Localization, coupled with an understanding of global standards and regulatory frameworks, is essential for creating robust solutions that can scale with market growth.
Aligning Customer Experience with Local Expectations
When entering new markets, aligning the customer experience with local expectations is vital. Norman emphasizes the importance of research and data-driven decision-making, as well as the role of local partnerships. “One-size-fits-all solutions may be cheap to deploy, but they don’t always work,” he warns. Instead, he advocates for modular solutions that allow for customization without compromising the overall integrity of the product.
Looking ahead, Norman sees vast potential in Africa’s untapped regions, not just in terms of market penetration, but in the development of localized, workable solutions. “A lot of capital flight has occurred because solutions have not been localized,” he observes. By focusing on creating solutions tailored to the unique needs of each region, Norman believes that the iGaming sector can unlock significant opportunities across the continent.
In conclusion, Norman Ondego’s insights provide a roadmap for successfully navigating the complexities of expanding iGaming into untapped regions. From strategic market entry and local partnerships to leveraging mobile technology and enhancing digital literacy, his approach underscores the importance of understanding and adapting to the unique dynamics of each market. As Africa’s digital landscape continues to evolve, these strategies will be crucial in unlocking the full potential of the iGaming sector across the continent.
Sports
Golf Betting: Why It’s Becoming More Popular

The latest development in golf betting is that it has gained popularity in the last few years, attracting both new and experienced bettors. Unlike more traditional sports, golf has big events, a deep level of strategy, and complex betting markets. But why is the interest growing this rapidly? We will dive deeper into the reasons why betting on golf is becoming more popular and capturing the interest of bettors globally.
The Appeal of Golf Betting: A Growing Trend
Golf’s appeal as a betting sport lies in its combination of individual brilliance and the endless possibilities of innovation. Golf is distinctly different from team sports, as it depends on individual performances and is, therefore, much easier for bettors to evaluate statistics and trends. It has also become easier thanks to the presence of statistics directly on the betting site. Further, tournaments can span multiple days, which allows for several rounds to be played. This enhances the scope of betting.
Following the increase in live betting and the surge in media attention towards events like The Masters or Ryder Cup, the global golf market volume increased by 15% in 2022. For example, more than one billion dollars was placed on bets around the 2023 Masters, which set new records. The bottom line is that golf does have competition, but it is so unique and different that it makes people feel a certain way that allows for betting.
Unique Betting Markets in Golf
Golf has numerous avenues for betting that are appealing to different interest areas. Here are four distinct markets that especially jump out:
- Outright winner: Bettors are able to place their bets on someone they believe will win the tournament. This market is usually associated with high odds because many participants take part.
- Matchups: This is a market where players are put head-to-head as match contestants. Bettors bet on who they think will perform better in a particular round or tournament.
- Top-10 finish: This is a more conservative market, which allows bettors to back players they trust will finish in the top 10 positions.
- Hole-in-one bets: This market is for the more adventurous and daring bettors. They can place a bet on whether any player in the tournament will ace a hole.
These markets serve different needs, ranging from casual to more seasoned bettors.
The Impact of High-Profile Tournaments on Golf Betting Popularity
Events with higher acclaim, like The Masters, the US Open, and The Open Championship, have been a big influence on the increase in golf betting. These kinds of competitions add better value to the sport and attract participants from all over the world, which, as a result, covers a bigger audience setup for the bettors.
For instance, the Ryder Cup of 2022 managed to secure over $450 million in bets thanks to astonishing rivalries and spectacular finishes in the game. Likewise, tournaments with renowned players, including Rory McIlroy and Jon Rahm, usually bring in more money in bets since fans and punters simultaneously love to watch and wager on them. Due to the nature of these tournaments, people are eager to place wagers since there is a blend of intense coverage and major events taking place.
How Golf’s Predictable Pace Attracts Strategic Bettors
One of the most appealing parts of golf betting is the easy-to-predict rhythm. Sports that involve a lot of running, like football or basketball, are not easy to analyze as the action happens too quickly, unlike golf. Golf has plenty of time to understand what needs to be done before making the bet. This includes looking at the player’s past performances, the condition of the golf course, and the weather forecast.
This well-thought-out rhythm is appealing to more strategic bettors who love looking at statistics and making educated guesses. For instance, certain players specialize in specific types of courses, be it links or parkland courses. Grasping these details allows bettors to become less blind. Furthermore, the multi-round aspect guarantees that bettors can alter their approaches depending on how the game unfolds, resulting in deeper enjoyment of the event.
The Role of Player Analysis in Golf Betting Success
The individual strengths and weaknesses of every player must be understood when betting on golf. Here are four aspects you must consider while placing your bets on the player:
- Course history: This means that players usually do well on courses where they have won before.
- Current form: Consistency and recent results of a tournament are excellent indicators of what a particular player can achieve.
- Key statistics: Driving precision and putting averages, as well as the number of times a golfer hits the green in regulation, reveal player potential.
- Weather adaptability: Some competitors are best suited for tournaments held in windy or rainy areas.
Paying attention to these factors increases a bettor’s probability of scoring big wagers in golf betting activities. Golf betting has become not just an activity but somewhat of a science.
Live Betting in Golf: Opportunities During Rounds
Betting in real time has brought a new angle to golf betting since bettors can place wagers as the game happens. This format takes advantage of the slow pace of golf by offering bettors the chance to assess every stroke and place their bets accordingly.
For example, real-time odds change after every hole, which signifies changes in player performance or the condition of the course. Gamblers can bet on who will score a birdie on the next hole, guess the tournament’s champion, or how players will do on certain stretches of the course. In 2022, real-time betting contributed to 40% of golf bets made, which helps to showcase how much more important it is becoming.
Moreover, live betting now contributes to the thrill of golf for more casual spectators, holding their interest throughout these multi-day events. It’s not just about watching the game anymore but participating in the action as it unfolds.
The Rising Star of Golf Betting: A Game for Every Bettor!
Golf betting is now rising in popularity and is no longer just a niche sport. With its diverse markets, intriguing strategies, depth, and thrilling live opportunities, there is something unique that every type of bettor can enjoy. From data-oriented analysts to casual fans, there’s no denying that golf bets have a place for you. The increasing interest in these sports is a testament to its appeal, and its betting markets are set to grow further. So, are you ready to immerse yourself in the action? The future of golf betting has never been as promising as it is now!
Sports
William Gallas to Lead International Football Scouting Course

By Dipo Olowookere
Former former French international, William Gallas, will be one of the guests at an event slated for South Africa on Saturday, February 22, 2025, with additional sessions dedicated for March 1, 2025, and March 8, 2025.
He will speak with participants on the Introduction to International Football Scouting Course, a statement from the organisers of the programme, V Agency, said.
The English Premier League legend played as a defender at Marseille, Chelsea, Arsenal, and Tottenham Hotspur. He currently works as a football coach Gallas at a youth team at Hungarian club Zalaegerszegi TE.
He will join the others to dissect the curriculum, which includes
- Scouting Basics: Understanding the role and expectations of a football scout;
- Youth Scouting: FIFA agent regulations, talent selection, and reporting;
- Professional Scouting: Match analysis, squad building, and networking;
- Video & Data Scouting: Tools like Wyscout, Transferroom, and Hudl;
- International Perspective: Guest lectures and case studies on club and country-specific scouting;
- Professional Practice: A three-month internship opportunity with ZTE FC Zalaegerszeg or NK Nafta Lendava.
The Introduction to International Football Scouting programme will also feature big names and notable soccer brands including the likes of Kristiyan Nikolov: Sporting Director, PFC Septemvri Sofia; Toni Bilandzis: Chief Scout, FK Sarajevo; Márk Makrai: Head Scout, ZTE FC Zalaegerszeg.
According to organisers, V Agency, the course is designed for individuals passionate about football and looking to build a career in scouting.
Moreover, this program provides a comprehensive foundation, covering both youth and professional scouting, as well as modern data-driven methods.
The objective of this course is to equip participants with the knowledge and skills necessary for success in football scouting.
They will gain insights into scouting fundamentals, apply what they learn to real-world scenarios; and learn from industry professionals with years of experience.
The course will be delivered via Moodle, an interactive online learning platform that offers:
- 24/7 Access: Study materials, recorded sessions, and resources anytime.
- Engaging Content: Quizzes, videos, and case studies.
- Communication Tools: Connect with instructors and peers.
- Progress Tracking: Monitor your learning journey and receive feedback on assignments.
Sports
Penalty Miss: Lookman Furious Over Gasperini’s Criticism

By Adedapo Adesanya
Nigerian international, Ademola Lookman, has released a statement expressing disappointment after Atalanta coach, Gian Piero Gasperini, heavily criticised him for missing a crucial penalty on Tuesday.
Lookman, who is the current African footballer of the year, scored Atalanta’s only goal in the match but missed a crucial penalty that could have given his side a chance to fight back in the 1-3 loss against Belgium’s Club Brugge in the UEFA Champions League play-off match.
Speaking after the match on Tuesday, Coach Gasperini did not hold back in his assessment of the player’s decision to take the spot-kick.
“Ademola Lookman is one of the worst penalty takers I’ve ever seen,” Gasperini said.
The game marked Lookman’s return to football after injury kept him out for weeks.
“It saddens me on a day like this to have to write this statement – most of all because of what we have achieved together as a team and as a city. Being singled out in the manner I have been not only hurts but feels deeply disrespectful, not least because of the immense hard work and commitment I have always put in each and every day to help bring success to this club and to the incredible fans of Bergamo,” Lookman wrote in a statement on X.
The 26 years old attacker also clarified that he did not take the penalty on his own accord but was instructed to do so by the designated taker, who in this case is Mateo Retegui.
Lookman has been one of Atalanta’s top performers in recent times and has scored his last four penalties.
He scored a hat-trick in the UEFA Europa League final against Bayer Leverkusen to secure the club’s first-ever European title last year.
He also led Nigeria to the solver medal at the African Cup of Nations (AFCON) held in Cote d’Ivoire earlier last year.
These performances also earned him a 14th-place finish in the Ballon d’Or rankings and the 2024 CAF Player of the Year award.
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