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InfoTrade Kenya Launches Website for Seamless Trade

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By Dipo Olowookere

In order to traders in Kenya benefit from increased efficiency, Information for Trade in Kenya (InfoTrade Kenya) has launched its web portal, www.InfoTradeKenya.go.ke, consolidating more than 120 documents and procedures required for import and export business in Kenya on one online platform.

The portal is estimated to serve at least 1.5 million users per month and consolidates 73 documents under exports, 52 under imports and one under transits (cross border trade) thus ensuring a shorter period in the export and import processes.

Completion and launch of the information portal makes Kenya the first country in the East Africa Community (EAC) to fulfil Article 1 of WTO Trade Facilitation agreement which requires member states to publish their trade procedures online, displaying them step-by-step, with contact information on enquiry points, access to forms and other required documents and all relevant trade and customs laws.

Kenya Trade Network Agency (KenTrade) implemented the portal with financial support of nearly $498, 000 from United States Agency for International Development (USAID) through TradeMark East Africa (TMEA). United Nations Conference on Trade and Development (UNCTAD) provided technical assistance.

Presiding over the launch, the National Treasury Principal Secretary, Dr Kamau Thugge said, “The InfoTrade Kenya portal is part of the Government’s initiative to facilitate trade in line with the World Trade Organization (WTO) Agreement on Trade Facilitation, to which Kenya is a signatory and obliges governments to be transparent and to provide information to businesses.”

He explained that the Government has been at the forefront in streamlining international trade procedures through the implementation of National Electronic Single Window System also known as KENYA TRADENET that has seen improvement of Kenya’s rating in the latest World Bank Ease of Business Index. Kenya advanced by 12 points to position 80, emerging third in Sub Saharan Africa after Rwanda and Mauritius in the Trading Across Borders category.

Principal Secretary, State Department of Trade, Dr. Chris Kiptoo who also attended the event noted that the InfoTradeKenya platform was complimentary to the Kenya Trade Portal which was launched in October 2017. The latter, he clarified, is aimed at promoting Kenyan suppliers to the international market by linking them to global traders.

On the other hand, the InfoTrade Kenya portal was intended to increase access to information on international trade procedures and regulations, cut back unwarranted penalties resulting from documentation errors and enhance trade efficiency. Dr. Kiptoo said that the two portals will be integrated in order to offer seamless information to traders.

Also speaking at the launch KENTRADE CEO Mr Amos Wangora said “If you are a trader, the portal will enable you to access all the relevant documentation requirements for imports and/or exports of your respective commodities from the comfort of your office or place of business. Our aim is to boost Kenya’s efforts to become a globally competitive player in the overall share of trade in the world. It provides the current, potential traders and other stakeholders with total transparency on rules and procedures pertaining to import and export formalities, through detailed, practical and up-to-date descriptions of steps to go through, as seen from the user’s point of view to assist them to make informed business decisions,” Mr Wangora explained.

Mr Wangora added that the InfoTrade Kenya Portal together with the Kenya Trade Net System (National Electronic Single Window System) would provide an end to end solution on regulatory and documentation requirements in the country and to streamline and simplify trade processes for the business community.

TradeMark East Africa, Chief Executive Officer, Frank Matsaert said, “Reducing the barriers to trade in Kenya to increase its trading opportunities internationally remains a key mandate for TMEA. We are proud to have partnered with KenTrade and UNCTAD to provide a portal that makes international trade information available, thus simplify the process of exports and imports and reduce the time taken. This portal complements TMEA’s other work with government agencies including improving roads, the port, border posts and automation of key trade processes. Ultimately, these interventions will create a conducive business environment in Kenya, promoting job creation and reducing poverty.”

UNCTAD’s head of the business facilitation programme, Frank Grozel, said that the portal uses UNCTADS’s eRegulation content management system that enables transparency and efficiency in Trade therefore helping decision makers and implementers objectively analyze their progress towards effective trade facilitation.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Irvine, Dreaminfluence Accelerate Growth of Africa’s $3bn Creator Economy

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Irvine Dreaminfluence $3bn creator economy

Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.

This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.

Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”

Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”

“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”

Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.

How it works

Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.

These brand features include: 

  • Discovery of influencers: Brands can find the right influencers for their campaigns, without wasting time on influencer outreach

  • Campaign analytics: Track campaign performance, report the value and identify the best-performing influencers

  • Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship

  • Campaign management: Manage influencer payments, product shipping and secure content usage rights

  • Paying multiple influencers at a time with one click

For influencers, the features are: 

  • Apply to join a brand team or campaign through the app

  • Be selected as part of the ambassador team

  • Join new campaigns when they are published 

  • Run all campaign admin including payments, content ideas, and approvals through the app

Sign up here

The Dreaminfluence difference

Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent. 

Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”

By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.

“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.

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Cameroonian Diaspora Congress: An Essential Vector for Cameroon’s Influence in Russia

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Cameroonian Diaspora Congress

By Louis Gouend

The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.

This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.

The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.

The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.

During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.

Among the initiatives put in place to support the youth of the diaspora, he mentioned:

  • The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
  • The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
  • The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.

“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”

Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.

Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.

It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.

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African Union Launches Credit Rating Agency to Rival Fitch, Others

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African Union

By Adedapo Adesanya

The African Union has announced the launch of its rating agency, the African Credit Rating Agency (AfCRA) to provide accurate ratings for countries on the continent.

According to Kenya’s President, Mr William Ruto, while unveiling the new agency at an AU event held in Addis Ababa, Ethiopia on Friday, AfCRA will address biases by global rating firms.

Global firms like Moody’s, Fitch and Standard & Poor (S&P) are some of the ratings agency which provide insights into African countries to aid investors and stakeholders.

There have been criticisms that these ratings lead to higher borrowing costs for African countries and make it harder for them to access international financial markets.

“Global credit rating agencies have not only dealt us a bad hand, they have also deliberately failed Africa,” Mr Ruto stated during the launch.

“They rely on flawed models, outdated assumptions, and systemic bias, painting an unfair picture of our economies and leading to distorted ratings, exaggerated risks, and unjustifiably high borrowing costs.”

According to President Ruto, improving Africa’s rating by one notch could unlock $15.5 billion in additional funding for the continent, which could help replace a significant portion of official development assistance or be invested in Africa’s infrastructure needs.

Despite Africa’s abundant natural wealth, only two African nations are currently ranked as investment grade.

“It is time for Africa to use the right scale, one that reflects its true weight,” Mr Ruto added.

The African Union has previously criticized global rating agencies’ characterization of African economies. In January, the AU pointed out that Moody’s Ratings’ fluctuating assessment of Kenya’s outlook was flawed.

“As the continent continues its march towards economic integration and resilience, the establishment of the African Credit Rating Agency (AfCRA) represents a pivotal step in asserting Africa’s position on global financial governance.”

The agency aims to provide fair, transparent, and development-focused credit ratings that reflect the realities and potential of African economies.

The idea comes more than a year since the AU officially announced its plans to move forward with the project since September 2023.

The push for an African credit rating agency became viable in 2022 when Senegal’s former president Macky Sall, then the chairman of the AU, called for a new system to “end the injustices” faced by African countries.

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