Showbiz
Forces of Change in the Creative Industries – Going Beyond Tech
By Amine Djouahra
As we are nearing the end of the first half of 2023, we have all become more comfortable with change and disruption. Whether it is the pandemic, environmental factors, unstable global economic conditions, or tech evolution, we have learned to bounce back quickly. One industry that has had to be particularly agile during the past few years is the filmmaking industry.
Canon’s new report (written in conjunction with The Future Laboratory) – The Future of Filmmaking, reveals the industry’s efforts to be a catalyst of change that inspires the creative industry to transform its narrative and to shine its spotlight on topics that will be significant in shaping the future of our world, and that of the African continent.
Interestingly, the report sheds light on the human landscape and its power to create, cultivate, and drive change. The power of people ultimately makes things happen and pushes us toward progress and advancement in any industry. The report highlights four crucial aspects that may be driven by tech but not necessarily led by tech. In my view, these are significant factors directly proportional to the content creation and filmmaking industries and will undoubtedly shape the future of these industries.
Rise of the Creative Class
According to the UNESCO report, global cultural and creative industries (CCIs) are estimated to generate about $2.25 trillion annually, which accounts for 3% of the global GDP and employment of around 30 million people worldwide. It is fascinating to see the rise of this creator economy, which the report identifies as the “New Creative Class”. As we witnessed an unprecedented boom in digitalisation over the last 10 years, this creative class sprang into action using technologies to deliver a fresh and novel take on content creation.
If we lens in on the African continent, which is closer to home and more interesting to me, we see some remarkable trends in the creative economy. In Nigeria, as this report shows, the sector employs 4.2 million people and is expected to employ a further 2.7 million by 2025, an increase of more than 50% in the next two years.
Despite the significant contribution made by the new creative class toward societal and economic progress, there still seems to be a gap in recognition compared to other industries. The emerging community of content creators is striving to achieve fair working conditions, equitable payment models, and new standards in the industry that reflect their value and contributions. This is a positive development for the creative sector in its rightful plea to be recognised and treated fairly compared to other industries.
Stay Local
The explosion of digital technologies may have given us the power to do anything from anywhere, but like all things, too much of anything is not always good and has its consequences. An interesting trend emerged with the plethora of content choices that suddenly became available for audiences to consume worldwide. People slowly started taking their eyes off the global stage and shifted their gaze towards local and homemade content that told stories of their land and their people.
Given our natural desire as humans to find meaning, connectivity, and relatability, the narrative of authentic stories led independent storytellers, documentary-makers, content creators, and filmmakers to explore topics that local people resonate with. So, it’s no surprise that global streaming giants like Netflix and Disney are investing in Africa to tap the unexplored potential and talent. The report encapsulates the essence of the ‘Stay global, go local’ movement and asserts that media organisations and creative firms will progressively be compelled to shift sight closer to home when it comes to entertainment and content production.
Conscious Consumption
The current climate crisis affects us all, no matter which industry or walk of life we come from. The severity of climate change needs to be taken seriously globally, and genuine efforts must be made for scaled initiatives to reduce our carbon footprints. The streaming industry is no exception to this; the carbon impact of the industry drastically needs to be reduced by adopting a more sustainable approach towards this issue.
The report underpins the significance of consumer demand as a key driver toward adopting sustainable practices and better industry standards. With people gaining more awareness about the environmental impact of their consumption choices, they are likely to demand pro-environmental practices, thus compelling the industry to adopt a pro-active approach towards sustainability.
Inclusive Innovation
The Future of Filmmaking report highlights the positive development of inclusivity and diversity. It emphasises that the new creative class is at the forefront of inclusivity and is not afraid to challenge the already-established broadcasters. This new generation of creators identifies technology to harness change and propel social progress. Decentralisation will be a key trend touching every area of the industry, from financing to licensing and distribution and more, creating new opportunities for the underrepresented creators and bringing them closer to their fans.
Continuing the Legacy of Storytelling
These trends are a wake-up call to many in the industry to pay attention to the changing needs of people and to evolve with them. However, we must always return to the basics and remember the importance of telling stories. While these trends affect the industry by and large, the shifts create more freedom for storytellers to come forth and tell their stories in unique and inspiring ways, enabling them to create content that is responsive to the tastes, locations, and ethics of their audiences in a way that has never been possible before.
All in all, the report tells me that this is an exciting time to be a creator, with the industry opening its doors to new opportunities that reflect change, growth, development, and progress.
Amine Djouahra is the B2C BU Director for Canon Central & North Africa
The excitement on Africa Magic just keeps getting better, serving us premium entertainment that has everyone talking. Whether you love deep, thought-provoking drama or you’re here for the glitz, glam, and unexpected drama of reality TV, these shows should be your next obsession on TV.
Covenant
The title alone says it all. Covenant is a story of power, betrayal and redemption. It is the kind of show that makes you sit up and pay attention. It follows the lives of ambitious individuals navigating a world where loyalty is rare, and power is everything. Packed with intense drama, shocking betrayals, and unexpected twists, this is the show for anyone who loves a well-crafted narrative filled with high stakes and consequences.
Some shows entertain, others pull you in so deeply that you feel every twist and turn within you. Covenant is the latter. From the very first episode, it sets a tone that is impossible to ignore. The suspense? Unbearable. The storytelling? Sharp and unpredictable. The secrets? More than you could ever imagine.
Catch Covenant on Africa Magic Family, GOtv Channel 2, every Monday – Friday at 8:30 PM.
The Real Housewives of Lagos
Luxury, fashion, alliances, betrayals, and pure entertainment, The Real Housewives of Lagos is back, and it’s better than ever. More shade, more drama, and more jaw-dropping moments. The queens of Lagos are not here to play, and they’ve got surprises up their designer sleeves.
This season, friendships will be tested, old wounds reopened, and no one is safe from the heat. From glamorous parties hiding deep drama to casual comments sparking explosive arguments, The Real Housewives of Lagos delivers the kind of reality TV chaos that keeps you hooked. Get ready to pick sides, switch favourites, and enjoy the moments you never saw coming.
Catch new episodes of The Real Housewives of Lagos on Africa Magic Showcase, GOtv Channel 8, every Sunday at 7:00 PM.
PTA
Who knew parent-teacher associations could be this dramatic? When school meetings feel more like battlefields and parents fight for control like it’s an election, you know things are about to get messy. PTA is a refreshing take on everyday school drama but with all the chaos and power struggles. It’s funny, intense, and full of moments that will have you laughing one minute and gasping the next. If you love a mix of humor and drama with relatable characters, PTA is the show you didn’t know you needed.
Catch PTA on Africa Magic Showcase, GOtv Channel 8, every Thursday at 8:30PM.
Omera
If you love emotional storytelling with suspense, Omera is the show for you. With a gripping storyline and powerful performances, it takes you on a journey of love, loss, and resilience. This isn’t just another drama, it’s a test of the human spirit. The stakes are personal and the moments unforgettable.
Catch Omera on Africa Magic Showcase, GOtv Channel 8, every Monday- Friday at 8:00PM.
Dust
Dust is the kind of mystery drama that keeps you hooked from the start. Dark secrets, unexpected twists, and a past that refuses to stay buried. It will take you through a journey of lies, hidden truths, and shocking discoveries. If you love crime thrillers with unpredictable turns, this one is a good watch. Catch Dust on Africa Magic Showcase, GOtv Channel 8, every Monday- Friday at 9:00AM.
Subscribe now to unlock a world of exciting and entertaining programs. To upgrade, subscribe, or reconnect, simply download the MyGOtv app or dial *288#. For on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
By Aduragbemi Omiyale
Justice A.O. Owoeye of the Federal High Court, sitting in Ikoyi, Lagos on Wednesday ordered the former manager of the defunct music group, P-Square, Mr Jude Okoye Chigozie, to be remanded in the Ikoyi Correctional Centre.
The showbiz personality was brought before the court by the Economic and Financial Crimes Commission (EFCC) alongside his company, Northside Music Limited, on a seven-count charge bordering on money laundering to the tune of N1.38 billion, $1 million and £34,537.59.
“That you, Jude Okoye Chigozie and Northside Music Ltd sometimes in 2022, in Lagos, within the jurisdiction of this court, did directly acquire a landed property known as No 5, Tony Eromosele Street, Parkview Estate, Ikoyi, Lagos worth N850 million, which money you knew or reasonably ought to have known forms part of proceeds of unlawful act and thereby committed an offence contrary to Section 18 (2) (d) and punishable under Section 18 (3) of the Money Laundering (Prevention and Prohibition) Act, 2022,” one of the charges read.
“That you, Jude Okoye Chigozie and Northside Music Ltd sometimes in 2022, in Lagos, within the jurisdiction of this court, did indirectly using bureau de change, converted the sum of $1,019,762.87, domiciled in Access Bank Plc operated by Northside Music Ltd to the naira equivalent and remitted into various bank accounts with intention of concealing that the said fund formed part of the proceeds of an unlawful act and thereby committed an offence contrary to Section 18 (2)(a) and punishable under Section 18 (3) of the Money Laundering (Prevention and Prohibition) Act, 2022,” another charge read.
After the charges were read to him, Mr Okoye pleaded “not guilty”, following which prosecution counsel, L.P. Aso, applied for a trial date and for him to be remanded in a correctional facility.
However, his lawyer, Mr Inibehe Effiong, informed the court of his client’s bail application and prayed for a short date of adjournment to enable its hearing, praying the court to have the defendant remanded in the EFCC custody pending the hearing of the bail application.
But the prosecution counsel objected, arguing that the commission’s holding facility was already congested with suspects awaiting arraignment and that the court should remand the defendant in the correctional facility since he has taken his plea.
Justice Owoeye ordered that the defendant be remanded in Ikoyi Correctional Centre and adjourned the matter till February 28, 2025, for the hearing of the bail application and April 14, 2025 for trial.
By Marelize van Zyl
Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.
The global art market was valued at $552 billion in 2024 and is projected to grow to $585.98 billion in 2025 and $944.59 billion by 2033. This growth is primarily driven by increased artwork sales, particularly among high-net-worth individuals seeking to include art in their investment portfolios alongside traditional assets like stocks, bonds, and real estate. However, investing in art is not exclusive to the wealthy – aspiring collectors can enter the market by acquiring more affordable pieces from emerging and up-and-coming artists.
If you’re looking to start your journey into art collecting and investment, here are some valuable tips:
- Understand the factors that influence value
Before making a purchase, it’s essential to understand what contributes to the value of art:
Several factors influence price appreciation, including:
- The artist’s status and biography – Well-established artists with a strong reputation have higher demand, and promising emerging artists showing potential and growth in their careers allow for significant returns on early investment in their works.
- Provenance – An artwork’s commercial and ownership history as well as its exhibition and literature records can significantly impact its value.
- Artistic significance – Works that play an important role in an artist’s career or the broader art movement in terms of subject matter, medium or styles tend to appreciate more.
- Market trends – Staying informed about which artists and styles are gaining traction can help make informed investment decisions.
- Seek expert advice
Navigating the art market requires knowledge and experience. Consulting specialists who understand market trends and artist trajectories can differentiate a purchase that holds its value from one that significantly appreciates. A well-advised acquisition can result in exponential returns.
For example, in 2012, I sold a still life titled I Love You All the Time by Georgina Gratrix for R45,000. By 2018, her career had flourished, leading to the artwork selling at an Aspire Art auction for R591,000, providing an astounding 1,211% return on investment. Similarly, a Lisa Brice artwork purchased in 2018 for R39,000 sold for R1.2 million in 2023, showcasing the immense appreciation potential in the contemporary art market.
- Explore emerging artists
While investing in blue-chip artists like Irma Stern, whose paintings average R5 million, is a secure way to preserve capital, identifying promising emerging artists can be an exciting and lucrative endeavour. Cinga Samson, for example, started painting in a shared artist studio in Khayelitsha, Cape Town. By 2021, after securing a solo show in New York and being signed by leading galleries, his works began reaching £321,300 at auction. An early piece, originally bought in 2010 for R1,700, later sold for R240,000 in 2023. This demonstrates how strategic investments in emerging talent can yield substantial rewards.
- Consider online auctions and payment flexibility
For new collectors, online art auctions are an effective way to enter the market, offering exposure to a variety of artworks and pricing insights. Aspire Art recently introduced a “buy now, pay later” model, allowing buyers to pay off artworks interest-free over three months, making art collecting more accessible.
- Exercise patience and build a long-term strategy
Investing in art is a long-term commitment. While some works appreciate rapidly, others take years or even decades. Art collecting is a passion-driven pursuit that can become a lucrative investment when approached strategically.
- Take advantage of the current buyer’s market
Right now, market conditions favour buyers, making it an opportune time to start investing in art. With careful selection and strategic acquisitions, investors can lay a strong foundation for future appreciation as market dynamics evolve.
Marelize van Zyl is the CEO of Aspire Art
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