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BrandImpact Consulting Wins PR Measurement Agency Award

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Young PR Measurement Agency of the Year

By Aduragbemi Omiyale

A budding media and public relations measurement and evaluation agency with an experienced PR practitioner, Mr Austin Ayaosi, as its Lead Analyst, BrandImpact Consulting, has won the Young Public Relations Measurement Agency of the Year award at the fifth The Industry Summit and Awards held in Lagos recently.

Mr Ayaosi said the recognition marked a significant milestone for the organisation, noting that, “It is a reminder that in whatever we do, we should put in the best because you never know who is watching.”

“The recognition serves as a motivation for us to sustain our efforts in the quest to redefine how PR is perceived by the management of an organisation.

“As an agency, we are grateful to all our clients; both the ones we have worked with in the past and the ones we presently work with for the opportunity to prove that PR can be measured,” he added.

It was gathered that BrandImpact Consulting clinched the award in recognition of its contributions to bridging the PR measurement gaps in Nigeria.

Mr Ayaosi believes that measurement and evaluation remain the best route to earning the respect public relations and communications managers deserve, reiterating the need for PR and communications managers to incorporate measurement and evaluation into their strategy by adopting a measurement and evaluation framework that aligns with the overall corporate goals of the organisation.

“Through measurement and evaluation, Public Relations and Communications managers can show the value and impact of their work on the organisation in clear and convincing ways.

“If you take a deeper look at the public relations professionals globally, you will realise that the major difference between PR professionals who have a seat in the boardroom and those who are yet to secure a seat in the boardroom is that, those who have risen to the position of directors attained that level of recognition and respect by finding ways to measure and report on what truly matters to the organisation.

“It is important for PR professionals to find ways to either measure what matters to the board or make what they measure matter to the board. The days of the perception that PR is difficult to measure are long gone,” he stated.

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Young Innovators Flood Design and Innovation Exhibition in Lagos

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Design and Innovation Exhibition

By Aduragbemi Omiyale

The Ecobank Pan African Centre (EPAC) in Lagos, venue of the ongoing 2025 Design and Innovation Exhibition, is bubbling with activities as top young innovators from across the country are showcasing their arts.

The event, running from Tuesday, February 25 to Sunday, March 2, showcases the immense potential within Nigeria’s manufacturing and creative industries.

The exhibition, themed Building a Made-in-Nigeria Brand, aims to emphasize the creativity, innovation, and craftsmanship of Nigerian designers while highlighting the importance of industrialization and export.

It also reflects a commitment to developing a sustainable industrial ecosystem that supports local talent and fosters economic growth across Africa. The exhibition is featuring 58 designers, including collaborations between manufacturers and designers, offering a glimpse into the future of Nigerian design.

The Minister of Art, Culture, Tourism, and the Creative Economy, Ms Hannatu Musa Musawa, who attended the programme, stressed the importance of strengthening the synergy between Nigerian creativity and manufacturing.

“By leveraging our country’s rich creative resources, we can modernize products, promote locally-made furniture, and build stronger economic connections,” Ms Musawa said, reaffirming the federal government’s support for such initiatives.

The Managing Director and Regional Executive of Ecobank Nigeria, Mr Bolaji Lawal, represented the Head of SME, Partnerships, and Collaboration at Ecobank, Omoboye Odu, said, “The success of SMEs is key to transforming Nigeria’s economy, and we recognize the importance of collaborating with the right partners. Titi Ogufere and Design Week Lagos are the perfect fit for us to help elevate Nigerian creatives and provide a platform to scale their businesses.”

On her part, the founder of Design Week Lagos, Ms Titi Ogufere, said, “This exhibition is a testament to the talent and hard work happening in Nigeria’s creative industries.

“We’re here to celebrate and showcase the potential of our local designers and manufacturers. The global design industry offers immense opportunities, and with more support, Nigerian designers can truly thrive on the world stage.

“We have a wealth of untapped creative potential in Nigeria. It’s time for us to shift focus from foreign markets and showcase what we can do right here at home. The global furniture market alone is valued at over $700 billion, and Nigerian designers can carve out a significant share of that.”

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Tariff Hike: MultiChoice Unveils Relief Measures for DStv, GOtv Subscribers

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DStv and GOtv

Leading pay television service provider, MultiChoice Nigeria, plans to offer a support package for DStv and GOtv subscribers.

In a message to subscribers on Monday, the company stated that starting from March 1, 2025, the new tariffs would apply to DStv and GOtv packages.

According to the company, DStv and GOtv subscribers who renew their subscriptions before the expiration date will be exempt from the new rates for a specified time as a reward for their loyalty.

Additionally, subscribers on both platforms can take advantage of extra benefits through the Step Up offer, which began in January and will continue until March 31.

The Step Up offer expands access to premium content by enabling both active and disconnected DStv and GOtv subscribers to enjoy content beyond their current package through an automatic upgrade to a higher package on payment for a package above their current subscription.

As part of the palliative package, MultiChoice will announce a reduction in the subscription for Showmax, its streaming service, on February 28. This aims to provide customers with more affordable access to live sports, movies, and general entertainment.

The latest price review puts the cost of the DStv Compact bouquet N19,000 and the Compact Plus at N30,000. DStv Premium subscription will rise to N44,500.

Similarly, GOtv Supa customers will henceforth pay N16,800, while those on Supa will pay N11,400. The tariff on GOtv Max moves to N8,500, while that of GOtv Jinja moves to N3,900.

These adjustments come as MultiChoice seeks to balance operational costs with continued access to premium entertainment for its subscribers.

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FCCPC Summons Multichoice Over Plans to Hike Subscription Prices

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FCCPC

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has summoned MultiChoice Nigeria over its move to hike subscription rates for DStv and GoTV services.

The call came as the broadcaster hiked its DStv premium bouquet to N44,500 from the N37,000 price, subscribers on the Compact+ would start paying N30,000 as against the current fee of N25,000 among others.

According to MultiChoice, the new rates take effect from March 1, 2025.

Now, the consumer rights agency has stepped in and summoned MultiChoice Nigeria and its chief executive to a hearing at the agency’s headquarters on Thursday, February 27.

According to a statement signed by FCCPC’s Director of Corporate Affairs, Mr Ondaje Ijagwu, it is deeply concerned over the pay-TV company’s proposal amid accusations that MultiChoice applies different pricing strategies in other markets.

“The Federal Competition and Consumer Protection Commission (FCCPC) has summoned MultiChoice Nigeria to explain its proposed subscription price increase, set to take effect on March 1, 2025,” a part of the statement on Tuesday evening disclosed.

“Exercising its mandate under Sections 32 and 33 of the FCCPA, the FCCPC directed the Chief Executive Officer of MultiChoice Nigeria to attend an investigative hearing at the Commission’s headquarters on Thursday, February 27, 2025.

“This action follows MultiChoice’s formal notification of the price adjustment, which raises concerns about recurrent unilateral price hikes, potential market dominance abuse, and perceived anti-competitive practices in the pay-TV industry,” it added.

The FCCPC also promised to “impose regulatory penalties, sanctions, or other corrective measures” on MultiChoice should it “fail to provide satisfactory explanations or be found in violation of fair market principles.”

The agency said this is to “protect Nigerian consumers” and that is it already “engaging the sector regulator and other relevant agencies to ensure fair competition and consumer protection within Nigeria’s broadcasting and digital subscription landscape”.

Multichoice decision to hike its prices comes amid inflationary challenges in core markets.

In Nigeria, a sharp decline in the Naira led to a 32 per cent decline in its Dollar revenue in 2024.

This is as it faced a broader 9 per cent decline in total active subscribers across Africa with subscriber numbers dropping by 13 per cent in Nigeria, Angola, Kenya, and Zambia.

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