General
Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement

Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.
An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.
Key Insights from Q3 Media Performance Audit
Fintech Sector
The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.
Telecommunications Sector
In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.
Ride-Hailing Sector
Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.
Comparative Analysis: Sector Disparities and Strategic Implications
The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.
The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.
General
Obasa Makes First Appearance at Lagos Assembly After Impeachment

By Adedapo Adesanya
Mr Mudashiru Obasa made his first appearance at the Lagos State House of Assembly complex on Thursday, February 27, 2025, after he was impeached as the Speaker on January 13, 2025.
The former speaker entered the chamber flanked by armed and uniformed security operatives, who ushered him into the premises.
Business Post reports that Mr Obasa was welcomed with an ovation by his supporters and well-wishers
The politician was welcomed at the entrance gate of the Assembly Complex.
The 40-member House removed the Agege I representative as Speaker by more than two-thirds of the house over alleged misconduct and corruption offences.
Mr Obasa’s then deputy, Mrs Mojisola Meranda, was immediately elected the new Speaker, becoming the first female to take charge of the legislative body in the South-West state.
With her emergence, Mrs Meranda, who represents Apapa Constituency I, ended the 10-year reign of Mr Obasa on the seat.
Mr Obasa was first elected into the House in 2007. He has been in the chamber since then. He emerged as a speaker in June 2015 before his removal in January 2025. He is believed to have the strong support of President Bola Tinubu, who reportedly asked for his return and the resignation of Mrs Meranda.
It is not immediately clear what the next development will be with his return to the chamber, but Mrs Meranda has about 36 members of the state parliament as loyalists. They have all supported and passed a vote of confidence on her, insisting that Mr Obasa has no room to return to the position despite claiming he was not lawfully removed from office.
Last week, some agents of the Department of Security Services (DSS) and legislative workers clashed in the chambers.
The incident led to 36 lawmakers passing a vote of confidence in Mrs Meranda, who was teary-eyed.
Meanwhile, the police had earlier allegedly withdrawn all the escorts attached to the speaker.
General
EFCC Laments Crypto Funding of Fraud Syndicates’ Cells

By Adedapo Adesanya
The Chairman of the Economic and Financial Crimes Commission (EFCC), Mr Ola Olukoyede, says organised foreign fraud syndicates are establishing cells in Nigerian cities and recruiting youths into serious organised cybercrimes, made easy by cryptocurrencies.
This was disclosed by the anti-graft agency in a statement signed by its spokesperson, Mr Dele Oyewale, on Thursday in Abuja.
Mr Olukoyede said this while receiving participants of the Executive Intelligence Management Course (EIMC) 18 of the National Institute for Security Studies (NISS) on Wednesday in Abuja.
He said the team was led by the institute’s Director of Studies, Mr Hyginus Ngele, to the commission.
Mr Olukoyede expressed surprise at how bandits and insurgents were able to sustain their activities in the country over the years.
He noted with concern, the rate of flow of small arms and light weapons across the borders and the involvement of non-state actors in the illegal exploitation of minerals in parts of the country.
The EFCC boss said all these activities compounded the threats in the security landscape.
“Another dimension that is not given attention is the discovery, recently, that organised foreign fraud syndicates are establishing cells in Nigerian cities.
”They are recruiting young Nigerians into serious organised cybercrimes, including cryptocurrency fraud.
“By the virtue of EFCC’s recent discovery, we are beginning to see the likelihood, the propensity that a lot of these people are into illegal importation of arms into the country using cryptocurrency as means of payment.”
According to him, this is an area that must interest all and sundry.
“In the special operations we carried out in Lagos recently, we arrested 194 foreigners in the heart of Victoria Island.
”They comprised Chinese, Filipinos, Eastern Europeans, Tunisians and among others in one building at a time. You can imagine what these guys are doing, 194 of them.
“Some of them don’t even have valid visas and most of the financial activities they carried out were through cryptocurrency,” he said.
He said the commission also discovered that some of the foreigners arrested were already ex-convicts in their countries.
“Some of them have been convicted and escaped from their countries and found safe haven in Africa, not only Nigeria.
“We discovered that they are also developing cells in some other African countries by virtue of the investigation we are carrying out,” he said.
The EFCC boss called for spirited efforts at both national and continental levels to combat the menace of internet fraud.
He stressed that the money laundering and national security dimension of the presence of foreign organised crime groups demanded close scrutiny.
“All security, intelligence and law enforcement organisations in Nigeria and indeed Africa, must close ranks in dealing with this challenge,” he said.
On his part, the NISS commandant, Mr Joseph Odama, who spoke through Mr Ngele, praised Mr Olukoyede’s leadership of the EFCC for the commission’s “remarkable achievements in combating corruption, money laundering, and other financial crimes.”
He noted that the achievements had not only strengthened Nigeria’s integrity but also served as a model for other nations in Africa and beyond.
He said the EFCC, under Mr Olukoyede, had been at the forefront of investigating and prosecuting financial crimes, including those involving non-state actors.
“Your commission’s exploratory activities have uncovered the intricate networks through which some NGOs and other entities channel funds to support hostile non-state actors, thereby, fueling instability in various parts of the country and the African continent.
“We recognise the critical role the EFCC plays in disrupting these networks and ensuring accountability.
“In light of this, we are particularly interested in hearing your insights on how your commission navigates the complexities of investigating and prosecuting cases involving non-state actors.
“We also seek your contributions on how Nigeria and other African nations can strengthen legal and institutional frameworks to address the challenges posed by these actors while promoting transparency and accountability in their operations.”
General
NSCDC Intercepts 1,571 Litres of Petroleum Products in Zamfara

By Adedapo Adesanya
The Zamfara State Command of the Nigeria Security and Civil Defence Corps (NSCDC) has intercepted 1,571 litres of petroleum products in the Northern state.
According to the security outfit, the products were illegally transported in jerry cans to banditry-prone areas.
The State Commandant, Mr Sani Mustapha, in a statement by the Public Relations Officer of the command, Mr Umar Muhammad, revealed that four suspects were arrested in connection with the crime at two separate locations.
Among them were two filling station pump attendants and two buyers apprehended in the Birnin Magaji and Tsafe Local Government Areas of the state.
Mr Muhammad disclosed that aside from transporting fuel from unauthorised locations, the suspects also violated the Executive Order prohibiting the sale of petroleum products in jerricans within Zamfara State.
He stated that two of the suspects were caught in Birnin Magaji with 1,296 litres of fuel, while the other two were arrested in Tsafe with 275 litres of the product.
“Today, we bring before you four suspects apprehended for illegal dealings of Premium Motor Spirit (PMS) in large quantities, violating the National and State Executive Order of petroleum products sales to retailers in jerry cans,” he stated.
The NSCDC assured citizens that investigations are ongoing and reaffirmed its commitment to enforcing the law to curb illegal fuel diversion and activities that could aid insecurity in the state.
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