World
Russia and Africa: Who is Courting Whom?
By Kestér Kenn Klomegâh
The South African Institute of International Affairs has put into circulation its latest policy report on Russia-African relations. In the introductory chapter, Steven Gruzd, Samuel Ramani and Cayley Clifford – have summarized various aspects of the developments between between Russia and Africa over the past few years and finally questioned the impact of Russia’s policy on Africa.
According to Steven Gruzd, Samuel Ramani and Cayley Clifford, this special far-reaching policy report includes academic research from leading Russian, African and international scholars. It addresses the dimensions of Russian power projection in Africa, new frontiers of Russian influence and provides a roadmap towards understanding how Russia is perceived in Africa.
It highlights narratives about anti-colonialism and describes how these sources of solidarity are transmitted by Russian elites to their African public. For seeking long-term influence, Russian elites have oftentimes used elements of anti-colonialism as part of the current policy to control the perceptions of Africans and primarily as new tactics for power projection in Africa.
The reports delved into the historical fact that after the collapse of the Soviet era, already more than three decades, Russia is resurgent in Africa. While Russia has been struggling to make inroads into Africa these years, the only symbolic event was the first Russia-Africa Summit held in Sochi, which fêted heads of state from 43 African countries and showcased Moscow’s great power ambitions.
Moscow has signed bilateral agreements to participate in various economic directions with many African countries. It has also signed military-technical agreements with over 20 African countries and has secured lucrative mining and nuclear energy contracts on the continent. Russia exports more arms to Africa than the United States, France and China combined. It uses private military contractors.
While it has made thousands of promises and signed bilateral agreements, Russia is largely invisible in economic sectors, keeps a remote distance from participating in building critical infrastructures and investing in industrial spheres. Moscow simply builds relations on illusions and lacks the capacity and overwhelming power to realize its policy goals in Africa. During critical times of coronavirus pandemic, Moscow terribly failed to supply 300 million Sputnik V vaccines through the African Union.
Russia’s expanding influence in Africa are compelling, but a closer examination further reveals a murkier picture. Despite Putin’s lofty trade targets, Russia’s trade with Africa stands at just $20 billion, which is lower than that of India or Turkey.
The report authors said that the renewed attention by Russia to Africa presents both risks and opportunities for the continent, especially in this changing geopolitical situation. But the key question arises: Who is courting whom?
The report points to the fact that African countries have engaged with Russia in a ‘business-as-usual fashion’ and have either refrained from condemning Russia’s aggression or from expressing explicit solidarity with Ukraine. Nevertheless, over half of all African states sided with the West in condemning Russia’s aggression against Ukraine in UN General Assembly votes in March and October 2022.
Russia’s major breakthroughs on the continent are confined to its support for fragile states, such as Mali, or autocracies, such as Cameroon, as major regional powers are reluctant to convert rhetorical cooperation into multidimensional partnerships.
The authors further wrote that “Russia’s growing assertiveness in Africa is a driver of instability and that its approach to governance encourages pernicious practices, such as kleptocracy and autocracy promotion, and the dearth of scholarship on Moscow’s post-1991 activities in Africa is striking.”
Records further show that Russia indeed kept a low profile for two decades after the Soviet collapse. One particularly problematic assumption is that Russia’s resurgence in Africa is a relatively recent phenomenon, which took hold at the tail end of Putin’s second term from 2004 to 2008 and accelerated after Russia-West relations soured over the 2014 Ukraine crisis and Russia’s annexation of Crimea.
Now Russia’s main tactics to expand its influence, such as debt forgiveness, arms contracts to fragile states and resistance to US unilateralism, come from its transition-era playbook and are not simply throwbacks to its Soviet-era superpower status. These continuities and forces that have shaped them are largely ignored in Western accounts and deserve granular attention.
In addition, Russia has used social media, state media and ‘political technologists’ to create distorted narratives of Russian largesse and to erode public support for Western involvement in Africa. At times, image triumphs over reality, as Russian narratives are more appealing than its actions. It is clear that Moscow’s approach to Africa is customised and is not a mere extrapolation from Putin’s global approach to foreign policy.
Moreover, the limited amplification of African voices causes sub-Saharan Africa to be viewed as a passive pawn of Russian power projection and neglects the perspectives of African civil society and the historical legacies that drive elites to court the Kremlin. Africa’s agency is thus discounted and diminished.
On the other hand, Russian public diplomacy in Africa explores the targeted use of historical ties, existing anti-Western narratives, state-centric approach and educational programmes to enhance Moscow’s ‘soft power’ on the continent.
In Southern Africa, a pattern of ‘differentiated courtship’ emerges clearly. By bridging Southern and Eastern Africa, its tactics include debt-for-development, nuclear energy, military and paramilitary cooperation, disinformation campaigns and election interference and sponsorship of political parties.
Further in the Horn of Africa, Russia’s tactics for influence projections span from participating in anti-piracy missions to vaccine diplomacy.
The war in Ukraine has elevated the level of scrutiny of Russia’s actions both in Europe and elsewhere in the world, including in Africa. Undeniably, Moscow is wooing African elites to serve its interests, African states are trying to play off Moscow, Washington, Brussels and Beijing for maximum advantage. While many complexities and nuances still remain in the entire relationships, it necessary not to over-generalize the unique features in the bilateral ties.
In the context of a multipolar geopolitical order, Russia’s image of cooperation could be seen as highly enticing, but it is also based on illusions. Better still, Russia’s posture is a clash between illusions and reality. “Russia, it appears, is a neo-colonial power dressed in anti-colonial clothes,” says the report.
Simply put, Moscow’s strategic incapability, inconsistency and dominating opaque relations are adversely affecting sustainable developments in Africa. Thus far, Russia looks more like a ‘virtual great power’ than a genuine challenger to European, American and Chinese influence.
The second Russia-Africa Summit – if it indeed goes ahead in July 2023 – will provide an ideal opportunity to reflect on progress since the inaugural gathering in 2019, and attempt to separate bluster from the concrete facts on the ground. But, ‘who is courting whom’ in the current relations between Africa and Russia.
Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.
This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.
Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”
Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”
“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”
Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.
How it works
Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.
These brand features include:
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Discovery of influencers: Brands can find the right influencers for their campaigns, without wasting time on influencer outreach
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Campaign analytics: Track campaign performance, report the value and identify the best-performing influencers
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Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship
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Paying multiple influencers at a time with one click
For influencers, the features are:
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Apply to join a brand team or campaign through the app
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Be selected as part of the ambassador team
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Join new campaigns when they are published
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Run all campaign admin including payments, content ideas, and approvals through the app
The Dreaminfluence difference
Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.
Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”
By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.
“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.
By Louis Gouend
The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.
This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.
The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.
The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.
During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.
Among the initiatives put in place to support the youth of the diaspora, he mentioned:
- The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
- The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
- The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.
“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”
Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.
Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.
It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.
By Adedapo Adesanya
The African Union has announced the launch of its rating agency, the African Credit Rating Agency (AfCRA) to provide accurate ratings for countries on the continent.
According to Kenya’s President, Mr William Ruto, while unveiling the new agency at an AU event held in Addis Ababa, Ethiopia on Friday, AfCRA will address biases by global rating firms.
Global firms like Moody’s, Fitch and Standard & Poor (S&P) are some of the ratings agency which provide insights into African countries to aid investors and stakeholders.
There have been criticisms that these ratings lead to higher borrowing costs for African countries and make it harder for them to access international financial markets.
“Global credit rating agencies have not only dealt us a bad hand, they have also deliberately failed Africa,” Mr Ruto stated during the launch.
“They rely on flawed models, outdated assumptions, and systemic bias, painting an unfair picture of our economies and leading to distorted ratings, exaggerated risks, and unjustifiably high borrowing costs.”
According to President Ruto, improving Africa’s rating by one notch could unlock $15.5 billion in additional funding for the continent, which could help replace a significant portion of official development assistance or be invested in Africa’s infrastructure needs.
Despite Africa’s abundant natural wealth, only two African nations are currently ranked as investment grade.
“It is time for Africa to use the right scale, one that reflects its true weight,” Mr Ruto added.
The African Union has previously criticized global rating agencies’ characterization of African economies. In January, the AU pointed out that Moody’s Ratings’ fluctuating assessment of Kenya’s outlook was flawed.
“As the continent continues its march towards economic integration and resilience, the establishment of the African Credit Rating Agency (AfCRA) represents a pivotal step in asserting Africa’s position on global financial governance.”
The agency aims to provide fair, transparent, and development-focused credit ratings that reflect the realities and potential of African economies.
The idea comes more than a year since the AU officially announced its plans to move forward with the project since September 2023.
The push for an African credit rating agency became viable in 2022 when Senegal’s former president Macky Sall, then the chairman of the AU, called for a new system to “end the injustices” faced by African countries.
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