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Russia’s African Trade Growing But Largely Military Equipment

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Russia's African Trade

By Kestér Kenn Klomegâh

After two symbolic African leaders’ summits, Russia’s trading is steadily increasing but significantly in exports of military weapons and equipment. According to Kremlin reports, Russian President Vladimir Putin said the trade turnover between Russia and African countries had increased by almost 35% in the first half of 2023 despite international sanctions. During the first summit, Putin promised to double trade with African states within five years as he sought to win new friends with offers of nuclear power plants and fighter jets. He fixed the expected figure at $40 billion, which he repeated in several speeches until the last summit held in July 2023 in St. Petersburg.

According to the Russia Today (RT) report, under the headline “Russia expanding African defence partnerships” issued 5th Sept. 2024, Russia’s arms exporter Rosoboronexport has outlined plans for joint ventures regarding military equipment with the continent. That report indicated that the Russian arms export agency Rosoboronexport has been advancing multiple cooperation projects with African countries, quoted Aleksandr Mikheev, the agency’s head. Mikheev, speaking on the sidelines of the Egypt International Airshow, further said his agency was working on several industrial cooperation projects with African countries, focusing on the licensed production of small arms, ammunition, armoured vehicles, and fast combat boats.

The head of the Russian arms export agency also noted the increasing importance of Africa and the Middle East in the company’s overall business. “The combined share of Middle Eastern and African countries in Rosoboronexport’s order portfolio exceeds 50%, which translates to over $25 billion,” he said. Mikheev revealed that over 40 African nations are actively engaged in military-technical collaboration with Russia. “There is a very significant share of signed and executed contracts in the order portfolio. Mostly, of course, it is equipment, air force, air defence, helicopters, small arms, electronic warfare.”

Last December, the Rosoboronexport head said that African countries bought more than 30% of the weapons systems exported by Russia in 2023. The Stockholm International Peace Research Institute reported last year that Russia had overtaken China as the leading arms seller in sub-Saharan Africa, with market share growing to 26% as of 2022. According to the report, Algeria, Angola, Egypt, and Sudan were the top importers of Russian weapons on the continent.

Business& Financial Times also reported that Putin had promised to double trade with African states within five years as he sought to win new friends with offers of nuclear power plants and fighter jets. Moscow remains the biggest exporter of arms to Africa. The most successful pillar of Russia’s conventional trade with Africa is arms, managed mainly by state-controlled Rosoboronexport. Between 2010 and 2021 Russian arms exports to Africa dwarfed those of every other supplier and were three times greater than those of China, the second-biggest over the period, according to the Stockholm International Peace Research Institute. Other Russian companies with significant operations in Africa include Alrosa, which operates diamond projects in Angola and is exploring in Zimbabwe; Rusal, which mines bauxite in Guinea; and Rosatom, which is building a nuclear power plant in Egypt.

As years move on, few of those promises have materialized and yet Russian influence on the continent is growing faster than at any point since the end of the Cold War. But this trend has fallen short of the Kremlin’s promise to African leaders. African exporters are not trading in Russia’s market due to multiple reasons including inadequate knowledge of trade procedures, rules and regulations as well as the existing market conditions. Until now, African entrepreneurs have struggled pathways to explore Russia’s market as trade preferences also mentioned several times failed to be implemented. Multiple challenges still grossly remain and stand in the pathways to ultimately realize the economic cooperation goals set by the two summits. Foreign Minister Sergey Lavrov plans to hold the first Foreign Ministerial Conference in November 2024 to strategize some aspects of strengthening economic cooperation between Russia and Africa.

Some experts think that the ongoing crisis between Russia and the West is stimulating Russia’s leadership to look for new markets, and besides Asia-Pacific countries, Africa has become its choice. Quite recently, Russian Foreign Minister Sergey Lavrov wrote in his article: “We attach special significance to deepening our trade and investment cooperation with the African States. Russia provides African countries with extensive preferences in trade.”

The minister went on: “At the same time, it is evident that the significant potential of our economic cooperation is far from being exhausted and much remains to be done so that Russian and African partners know more about each other’s capacities and needs. The creation of a mechanism for the provision of public support to business interaction between Russian companies and the African continent is on the agenda.”

Reports further showed that Russia has started, after the second summit in July 2023, strengthening its economic cooperation by opening trade missions with the responsibility of providing sustainable business services and plans to facilitate import-export trade in some African countries. But these Russian trade centres can also embark on a “Doing Business in Africa” campaign to encourage Russian businesses to take advantage of growing trade and investment opportunities, to promote trade fairs and business-to-business matchmaking in key spheres in Africa.

China, India and Russia are members of the BRICS association with the common goal of fighting against Western domination in Africa. However, the three have different distinctive individual economic interests in Africa. China entered Africa immediately after Russia created the vacuum following the Soviet’s collapse, China has developed its economic tentacles across Africa. For some time, Russia has been concerned with China’s growing presence in Africa. And that points to the fact that Moscow has to step up its activities, whether between governments or private enterprises, more strategically in African countries. For many Russian and African analysts and policy observers believe that a public-private partnership (participation) strategy in promoting trade will help significantly to polish part of the soft power image both in Russia and Africa.

According to the African Development Bank, Africa’s economies are growing faster than those of any other continent. Nearly half of Africa’s countries are now classified as middle-income countries, the number of Africans living below the poverty line fell to 39 per cent in 2023 as compared to 51 per cent in 2021, and around 380 million of Africa’s 1.4 billion people are now earning good incomes – rising consumerism – that makes trade profitable.

Of course, there are various ways to open the burgeoning market for Africa. One of the surest ways is to use the existing rules and regulations. The preferential tariffs for agricultural products exist but only a few African exporters use them, mainly from South Africa, Kenya, Morocco and Egypt. Russian authorities should make it possible for more individual African countries to negotiate for their products to enter the market. The African regional economic blocs can be useful instruments for facilitating trade between Africa and Russia. In addition, the Russian Foreign Affairs Ministry posted an official report on its website that traditional products from least-developed countries (including Africa) would be exempted from import tariffs. The legislation stipulates that traditional goods are eligible for preferential customs and tariff treatment.

Most of the experts interviewed for this story expressed skepticism and wondered if Russian authorities were seriously prepared to open the market for Africa, while others suggested, that with the context of current global competition, Russian authorities have to provide trade incentives. An academic researcher at the African Studies Institute in Moscow told this article’s author that the trade preferential for only traditional African goods would really not promote a large scale trade, unfortunately, Russia’s trade with Africa has mostly concentrated in weaponry and military hard-wares.

“I think there is a narrow sphere for African traditional products. There is some interest in African culture in Russia. But still, I think that art and crafts trading cannot promote reciprocal trade radically. As to the tea and coffee trade, it would face keen competition from other global brands. For example, cocoa is needed by our chocolate processing plants. So, I do not think that it will be a significant promotion in trade,” Oleg Kavykin, a Research Fellow at the Center for Civilisation and Regional Studies of the African Studies Institute in Moscow, said, as quoted by Inter Press Service.

“It is worth saying that Russia (as China and India are currently doing) should embark on trade facilitation measures, which would have to include simplification of import-export procedures (customs, warehousing and transportation) to encourage trade with African countries,” according to Professor Kavykin.

Some say it’s probably both a mix of negative perception and inadequate knowledge about the emerging business potentials that might have an impact on trade development between Russia and Africa. But, Peter Osei-Adjei, an expert on Financial Valuation and Ligation in Dallas, Texas, says assertively that Russia can facilitate trade with Africa. Trade facilitation focuses on lowering the cost of doing business by minimizing regulations and procedures required to move goods and services across borders.

“Russia can change the equation, if it plans to do so. Russian authorities can even shift focus and transfer their technology to agriculture, and oil and gas in Africa which is booming these days. But, do you think they will give up their competitive advantage in arms and deal with agriculture or agricultural products?,” he asked rhetorically.

“The fact is that Russia’s two main export products are natural resources and military hardware. And that’s what matters to them, for real! As we are aware already, in Africa we only need their arms or the military equipment for the numerous conflicts going on in the region. Russia has never been a partner in Africa when it comes trading agricultural products, and this is not just about Africa, rather, it’s the same trend even in the Middle East and Asia,” Economist Peter Osei-Adjei told this author.

Economist Peter Osei-Adjei is not the only expert with similar views that Russia’s market is attracting new export partners, especially those in Latin America and Asia, and are hoping to capitalize on Russia’s ban on importing food from Europe, the U.S., Australia, Canada and Norway. The experts believe that new trade alliances are emerging and have “great potential for growth” amid the economic sanctions.

Maxim Matusevich, an Associate Professor and Director of the Russian and East European Studies Program at Seton Hall University, told me in an interview that “in the past decade there was some revival of economic ties between Africa and Russia – mostly limited to arms trade and oil/gas exploration and extraction. Russia’s presence in Africa and within African markets continues to be marginal and I think that Russia has often failed to capitalize on the historical connection between Moscow and those African elites who had been educated in the Soviet Union.”

“It is possible that the ongoing crisis in the relations between Russia and the West will stimulate Russia’s leadership to look for new markets for new sources of agricultural produce. But again, it is not clear if Africa could be their choice – many African nations possess abundant natural resources and have little interest in Russia’s gas and oil. As it was during the Soviet times, Russia could only offer a few manufactured goods that would successfully compete with Western-made products. African nations will probably continue to acquire Russian-made arms, but otherwise, I see only a few prospects for diversification of cooperation in the near future,” added Professor Maxim Matusevich.

Jeff Sahadeo, Director of Russia & Eurasia Studies at Carleton University in Canada, told me in our discussion that with the current conflict between the United States and members of the European Union on one side and Russia on the other side, Russia and African countries could now use the chance to strengthen their trade relations. “Everything is quite fluid now with the tension between the West and Russia, Africa may be able to offer more food sales in the wake of the embargo President Vladimir Putin has slapped on several Western countries,” Sahadeo noted firmly in his email discussion.

Philip Kobina Baidoo Jnr, a Policy Researcher and Analyst, noted in an email interview that Russia has been slow in expanding trade into the region compared to Brazil, India and China of the BRICS association are rather aggressive about deepening economic cooperation with Africa, but one major advantage is that Russia has huge oil reserves and natural resources, and is better placed to use a small part of the revenues to drive its foreign policies globally.

Nearly all academic researchers and analysts I have spoken with remembered Russia’s statement relating to the preferential tariff regime for developing countries which granted duty-free access for African products, but potential African exporters either failed to take advantage of it or were unaware of the advantageous terms for boosting trade. Analyzing the present market landscape of Africa, Russia can export its technology and compete on equal terms with China, India and other prominent players. On the other hand, Russia lacks the competitive advantage in terms of finished industrial (manufactured) products which African consumers obtain from Asian countries such as China, India, Japan and South Korea.

Charles Robertson, Global Chief Economist at Renaissance Capital, thinks that the major problem is incentives. China has two major incentives to invest in Africa. First, China needs to buy resources, while Russia does not. Second, Chinese exports are suitable for Africa – whether it is textiles or iPads, goods made in China can be sold in Africa. Russia exports little except oil and has (roughly 2/3 of exports), steel and metals (which is either not cost-effective to sell in Africa, or again are the same as Africa is selling) and military weapons.

Keir Giles, an Associate Fellow of the Royal Institute of International Affairs (Chatham House) in London and a regular contributor to research projects on Russia in both the UK and Europe wrote in an email that “there are some more fundamental problems which Russia would need to overcome to boost its trade turnover with the region. The majority of this vast amount of trade with China simply cannot be competed with by Russia. A large part of African exports to China by value is made up of oil, which Russia doesn’t need to import. And a large part of China’s exports to Africa are consumer goods, which Russia doesn’t produce.”

He explained further that trade in foodstuffs in both directions suffers similar challenges, which are unlikely to be affected by the current politically motivated Russian ban on foods from the European Union, the United States and Australia. In effect, in sharp contrast to China, the make-up of Russian exports hasn’t developed since the end of the Soviet Union and still consists mostly of oil, gas, arms and raw materials. For as long as that continues, the scope for ongoing trading with most African nations is going to be severely limited.

Experts, who have researched Russia’s foreign policy in Africa, at the Russian Academy of Sciences’ Institute for African Studies, have reiterated that Russia’s exports to Africa can be possible only after the country’s industrial base experiences a more qualitative change and introduces tariff preferences for trade with African partners. As a reputable institute during the Soviet era, it has played a considerable part in developing African studies in the Russian Federation.

“The situation in Russian-African foreign trade will change for the better if Russian industry undergoes technological modernization, the state provides Russian businessmen systematic and meaningful support and small and medium businesses receive wider access to foreign economic cooperation with Africa,” according to the views of Professor Aleksei Vasiliev, the former Director of the RAS Institute for African Studies and full member of the Russian Academy of Sciences, and Evgeny Korendyasov at the RAS Institute for African Studies.

While Russia’s trade still straddles with Africa, China and other external players are navigating the single African Continental Trade Area (AfCFTA) which offers huge opportunities, an initiative by the African Union (AU). Russia can build on the historical and time-tested friendly ties with Africa but has to review and take concrete measures to work jointly with African countries in strengthening economic and trade cooperation, an essential pillar of the multipolar world. A complete departure away from mere rhetoric will be an encouraging step forward, and enhance economic relations between African States and the Russian Federation.

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Irvine, Dreaminfluence Accelerate Growth of Africa’s $3bn Creator Economy

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Irvine Dreaminfluence $3bn creator economy

Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.

This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.

Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”

Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”

“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”

Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.

How it works

Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.

These brand features include: 

  • Discovery of influencers: Brands can find the right influencers for their campaigns, without wasting time on influencer outreach

  • Campaign analytics: Track campaign performance, report the value and identify the best-performing influencers

  • Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship

  • Campaign management: Manage influencer payments, product shipping and secure content usage rights

  • Paying multiple influencers at a time with one click

For influencers, the features are: 

  • Apply to join a brand team or campaign through the app

  • Be selected as part of the ambassador team

  • Join new campaigns when they are published 

  • Run all campaign admin including payments, content ideas, and approvals through the app

Sign up here

The Dreaminfluence difference

Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent. 

Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”

By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.

“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.

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Cameroonian Diaspora Congress: An Essential Vector for Cameroon’s Influence in Russia

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Cameroonian Diaspora Congress

By Louis Gouend

The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.

This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.

The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.

The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.

During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.

Among the initiatives put in place to support the youth of the diaspora, he mentioned:

  • The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
  • The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
  • The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.

“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”

Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.

Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.

It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.

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African Union Launches Credit Rating Agency to Rival Fitch, Others

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African Union

By Adedapo Adesanya

The African Union has announced the launch of its rating agency, the African Credit Rating Agency (AfCRA) to provide accurate ratings for countries on the continent.

According to Kenya’s President, Mr William Ruto, while unveiling the new agency at an AU event held in Addis Ababa, Ethiopia on Friday, AfCRA will address biases by global rating firms.

Global firms like Moody’s, Fitch and Standard & Poor (S&P) are some of the ratings agency which provide insights into African countries to aid investors and stakeholders.

There have been criticisms that these ratings lead to higher borrowing costs for African countries and make it harder for them to access international financial markets.

“Global credit rating agencies have not only dealt us a bad hand, they have also deliberately failed Africa,” Mr Ruto stated during the launch.

“They rely on flawed models, outdated assumptions, and systemic bias, painting an unfair picture of our economies and leading to distorted ratings, exaggerated risks, and unjustifiably high borrowing costs.”

According to President Ruto, improving Africa’s rating by one notch could unlock $15.5 billion in additional funding for the continent, which could help replace a significant portion of official development assistance or be invested in Africa’s infrastructure needs.

Despite Africa’s abundant natural wealth, only two African nations are currently ranked as investment grade.

“It is time for Africa to use the right scale, one that reflects its true weight,” Mr Ruto added.

The African Union has previously criticized global rating agencies’ characterization of African economies. In January, the AU pointed out that Moody’s Ratings’ fluctuating assessment of Kenya’s outlook was flawed.

“As the continent continues its march towards economic integration and resilience, the establishment of the African Credit Rating Agency (AfCRA) represents a pivotal step in asserting Africa’s position on global financial governance.”

The agency aims to provide fair, transparent, and development-focused credit ratings that reflect the realities and potential of African economies.

The idea comes more than a year since the AU officially announced its plans to move forward with the project since September 2023.

The push for an African credit rating agency became viable in 2022 when Senegal’s former president Macky Sall, then the chairman of the AU, called for a new system to “end the injustices” faced by African countries.

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