World
Russia Shaping its Future Partnership with Africa

By Kestér Kenn Klomegâh
The second Russia-Africa summit is planned to demonstrate Russia’s stance against Western hegemony and its capitalist domination across Africa, to show Russia’s “non-Western friends” and to further solicit enormous support for its war in Ukraine. On Africa’s side, leaders plan for their traditional deliberations on “no-cost delivery” of grains while the chosen special group of mediators continues to broker expected peace between Russia and Ukraine.
The St. Petersburg gathering is designed to determine the trajectory of Russia’s relations with African countries in the long term. The program includes more than 30-panel sessions and thematic events on the most important issues of interaction between Russia and African countries.
President Vladimir Putin and his South African counterpart Cyril Ramaphosa discussed during their phone conversation in mid-July about the African peace initiative on Ukraine. The African leaders on a Ukraine peace mission will again have an opportunity to talk with Russian President Vladimir Putin on the sidelines of the upcoming Russia-Africa summit in St. Petersburg, Kremlin Spokesman Dmitry Peskov told TASS News Agency.
Diplomatic sources earlier that the African leaders of the Ukraine peace mission from Egypt, Zambia, Comoros, Congo, Senegal, Uganda and South Africa expected to meet with the head of the Russian state before the opening of the Russia-Africa summit in St. Petersburg or during its work.
“The summit’s program is still being prepared. But there will surely be an opportunity to talk on the sidelines,” Peskov said, responding to a question about whether such a meeting was possible in St. Petersburg. As one of the sources told the news agency, the seven African leaders agreed to continue efforts and discuss proposals under the Ukraine peace mission.
A delegation of seven African countries that included the presidents of Zambia, Comoros, Senegal and South Africa, the Egyptian prime minister and representatives of the Republic of Congo and Uganda visited Kyiv on June 16, where it held talks with Ukrainian President Vladimir Zelensky.
Russian Foreign Minister Sergey Lavrov said in an interview with Lenta.ru daily that “the Russian Foreign Ministry is working on opening new embassies in a number of African countries.”
“Following the 1st Russia-Africa Summit in Sochi in 2019, the national leadership adopted decisions on expanding our diplomatic presence in Africa,” Lavrov said. “The Foreign Ministry is working to open new embassies in a number of African countries.”
On 12 July, Addis Ababa hosted a pre-summit roundtable; discussions focused on the prospects for the development of Russia-Africa economic and social partnership relations. “The Russia-Africa summit is an event that plays a key role in the development of relations between Russia and Africa. It is to achieve a whole new level of mutually beneficial partnership capable of meeting the challenges of the 21st century in the shortest possible time,” emphasized Evgeny Terekhin, Ambassador Extraordinary and Plenipotentiary of Russia to Ethiopia.
The digitalization of Africa is attracting particular attention from Russians. We live in a digital world and undoubtedly, the future of civilization lies in the digital economy. For 20 years, digital transformation has been underway in all regions of Russia. Russia has the world’s best digital platforms for B2B, B2C, product labelling and educational services, and Moscow has become the best city in the world in terms of living comfort and digitalization of services offered, according to Igor Morozov, Chairman of the Coordinating Committee for Economic Cooperation with African Countries (AfroCom).
Senator Igor Morozov explained further that “the other cities in the top three are Toronto and Singapore. We certainly have a lot to share with our African partners, especially since they are already prepared for a new experience. The African Continental Free Trade Zone has started operating, and many African countries, including Ethiopia, are creating science and technology parks and IT clusters.”
As always, summit participants are arriving with foreign currency in their pockets or on their credit cards to St. Petersburg. It is a normal situation travelling African leaders with US dollars on their credit cards. Similarly, Russian officials exchange local rubles for foreign currency, for instance travelling to Miami leisure beach, Havana, Cuba or to their popular destination Dubai in the United Arab Emirates. Yet, Russians are the first partisan critics of de-dollarisation.
Everything now relates to colonialism, wraps up with neo-colonial clothes. Discourse on colonialism and neo-colonialism have become fashionable. Unsurprisingly, African migrants’ gruesome death at sea is also attributed to Europeans’ neo-colonialism. And no doubt, the movement of highly-skilled labour from Africa in search of employment opportunities on the global markets. In this case, African leaders primarily must share the blame for their utter failure to smoothly address development questions and to create better conditions at home.
Russia, like Africa, has also witnessed a ‘brain-drain’ these several years; most of its skilled specialists and professionals relocated to the United States, Canada and Europe. Understandably, more than three decades after the Soviet collapse, Russia has few well-trained multipolar-oriented specialists and professionals to work seriously on its diverse policy goals across Africa.
The Russian International Affairs Council, a non-government organisation and policy think-tank, published an opinion article authored by Kirill Babaev – Director of the Institute of Far Eastern Studies of the Russian Academy of Sciences, Professor at the Financial University. He made an excellent analysis of the relations between Russia and Africa.
The article highlighted future perspectives and successes in building political dialogues during the previous years. On the other hand, he was exposed for serious consideration by authorities to some existing obstacles and weaknesses.
Brain drain is seriously affecting Russia. Today the situation has changed radically, according to his assessment. Kirill Babaev pointed out the challenges Russia faces, one of them is “an immense lack of personnel for successful work in Africa” – and further suggested a necessity for putting together a distinctive group of experienced professionals and specialists to work on practical, consistent and effective policy challenges as well as geopolitical tasks with African countries.
In sharp contrast, during pre-summit roundtable discussions held this month, Oleg Ozerov, Head of the Secretariat of the Russia-Africa Partnership Forum, argued that Russia takes an interest in highly skilled specialists from Africa, but has no intention of encouraging any kind of “brain drain” like the West does by attracting and employing them in the United States.
“In other words, it is another form of neocolonialism, or the exploitation of Africa that has been carried out throughout centuries through the slave trade and the pumping of resources, and now it has evolved into ‘brain drain,'” Oleg Ozerov added. “In other words, those people who should boost Africa, transforming it into a new pole of growth. We are convinced that Africa has a vast future and potential, first and foremost, huge human potential in the continent.”
Reports from the World Bank indicated that the United States has the largest African diaspora, which has close-knitted business, educational and cultural links with African countries. This helps to support official efforts in promoting relations with Africa.
The US-Africa trade and commercial relations and engagement through the African Growth and Opportunity Act (AGOA) yields $78.01 billion per year, while, for instance, monetary remittances inflows to sub-Saharan Africa soared 14.1 per cent to $49 billion in 2021. Is that compared to Russia and China?
Beyond remittances, Africa benefits from the input of its diaspora considered very progressive. Ultimately, African leaders consistently engage with their diaspora, those excelling in sports, academia, business, science, technology, engineering and all those other significant sectors that the continent needs to optimise its potential and meet development priorities.
During the second week of July, St. Petersburg hosted Reversed Safari exhibit of contemporary African art, featuring works by 47 African and 14 Russian artists opened to the general public. There were over 300 pieces of art on display, including paintings, sculptures, photographs, and video footage, as well as three large-scale installations created specifically for the event. All exhibit items are devoted to the legacy of the colonial era, how different cultures interact, daily life and the search for identity.
According to Professor Gerrit Olivier, an emeritus professor at Pretoria University and former South African Ambassador to the Russian Federation and Kazakhstan, within the context of the current global changes of the 21st century, Russia is experiencing isolation, but African leaders would visit Moscow to meet Vladimir Putin. Today, Russia’s influence in Africa, despite efforts towards resuscitation, remains marginal. While, given its global status, Russia ought to be active with concrete development projects in Africa as Western Europe, the European Union, America, and China are, it is all but absent, playing a negligible role in Africa.
“These African leaders will realise that there will be no quid pro quo in Moscow, that a weakened Putin can offer nothing and his purpose with this meeting will mainly be to demonstrate support from Africa. This will probably be forthcoming in the form of a repeated ‘non-aligned’ posture (the African warped interpretation, that is), and those leaders presently under the protection of Wagner would no doubt insist on continuation. All this, no doubt, will be used as a propaganda piece against the West!”
Professor David Shinn, a former top U.S. diplomat and now an Adjunct Professor of International Affairs at George Washington University’s Elliot School of International Affairs, discusses a few significant points here relating to the forthcoming summit.
This is an interesting time for Russia to host the Africa summit. The emerging multipolar world, especially Russia’s partnership with China, briefly put Vladimir Putin in a stronger position in Africa vis-à-vis the West. Most African leaders seem to favour the multipolar order. Putin’s invasion of Ukraine significantly disrupted that positive trend for Russia. Just over half of Africa’s governments oppose or are skeptical of Moscow’s engagement in Ukraine while just under half were willing to express a neutral position and Eritrea to express support.
“The mutiny by the Wagner Group has further complicated Russia’s position in Africa and raises serious questions about the strength of its partnership with China. While a small number of autocratic African leaders beholden to the Wagner Group (and Eritrea) remain for the time being firm with Russia, I suspect the mutiny has raised second thoughts with other African leaders who were neutral and strengthened the concerns of those leaders who opposed or were sceptical of the invasion from the beginning,” Professor Shinn wrote further in his email.
According to the academic professor, Vladimir Putin would want to go forward with the Africa summit this month to “prove” to the world that the situation in Russia is back to normal. “But I wonder how enthusiastic most African leaders will be to participate at this time when the future of the Wagner Group in Africa is in doubt, Russia is doing poorly in Ukraine, and Moscow is less able to offer Africa much of tangible value. African attendance at the summit and the substance of the results will be most telling,” Professor Shinn concluded.
Dr Alex Vines, Africa Program Director at Chatham House, a policy think tank, told this author that “the Lavrov visits to Africa this year and Russian diplomacy has been focused at getting African leadership to attend the St Petersburg summit. The number of leaders attending is important for Moscow to show it’s not isolated and Africans still wish to engage with Russia diplomatically.”
Notwithstanding those several initiatives of engaging in the economic sectors and supporting Africa, Russia has its strengths and weaknesses based on history, but the balance is positive in this new world. Whatever African leaders wanted depended on their rational and calculated basis and on their ability to build up multifaceted development-oriented relations with Russia.
At the end of the summit, there would a joint declaration, pre-summit media reports indicated. Several other documents and agreements including those on cooperation in space, anti-terrorist activity and security, as well as economic and humanitarian cooperation. The second Russia-Africa summit and the Economic and Humanitarian Forum will be held in St. Petersburg at the ExpoForum Convention and Exhibition Centre on 27–28 July 2023.
World
Irvine, Dreaminfluence Accelerate Growth of Africa’s $3bn Creator Economy

Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.
This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.
Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”
Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”
“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”
Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.
How it works
Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.
These brand features include:
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Discovery of influencers: Brands can find the right influencers for their campaigns, without wasting time on influencer outreach
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Campaign analytics: Track campaign performance, report the value and identify the best-performing influencers
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Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship
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Campaign management: Manage influencer payments, product shipping and secure content usage rights
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Paying multiple influencers at a time with one click
For influencers, the features are:
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Apply to join a brand team or campaign through the app
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Be selected as part of the ambassador team
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Join new campaigns when they are published
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Run all campaign admin including payments, content ideas, and approvals through the app
The Dreaminfluence difference
Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.
Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”
By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.
“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.
World
Cameroonian Diaspora Congress: An Essential Vector for Cameroon’s Influence in Russia

By Louis Gouend
The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.
This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.
The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.
The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.
During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.
Among the initiatives put in place to support the youth of the diaspora, he mentioned:
- The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
- The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
- The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.
“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”
Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.
Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.
It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.
World
African Union Launches Credit Rating Agency to Rival Fitch, Others

By Adedapo Adesanya
The African Union has announced the launch of its rating agency, the African Credit Rating Agency (AfCRA) to provide accurate ratings for countries on the continent.
According to Kenya’s President, Mr William Ruto, while unveiling the new agency at an AU event held in Addis Ababa, Ethiopia on Friday, AfCRA will address biases by global rating firms.
Global firms like Moody’s, Fitch and Standard & Poor (S&P) are some of the ratings agency which provide insights into African countries to aid investors and stakeholders.
There have been criticisms that these ratings lead to higher borrowing costs for African countries and make it harder for them to access international financial markets.
“Global credit rating agencies have not only dealt us a bad hand, they have also deliberately failed Africa,” Mr Ruto stated during the launch.
“They rely on flawed models, outdated assumptions, and systemic bias, painting an unfair picture of our economies and leading to distorted ratings, exaggerated risks, and unjustifiably high borrowing costs.”
According to President Ruto, improving Africa’s rating by one notch could unlock $15.5 billion in additional funding for the continent, which could help replace a significant portion of official development assistance or be invested in Africa’s infrastructure needs.
Despite Africa’s abundant natural wealth, only two African nations are currently ranked as investment grade.
“It is time for Africa to use the right scale, one that reflects its true weight,” Mr Ruto added.
The African Union has previously criticized global rating agencies’ characterization of African economies. In January, the AU pointed out that Moody’s Ratings’ fluctuating assessment of Kenya’s outlook was flawed.
“As the continent continues its march towards economic integration and resilience, the establishment of the African Credit Rating Agency (AfCRA) represents a pivotal step in asserting Africa’s position on global financial governance.”
The agency aims to provide fair, transparent, and development-focused credit ratings that reflect the realities and potential of African economies.
The idea comes more than a year since the AU officially announced its plans to move forward with the project since September 2023.
The push for an African credit rating agency became viable in 2022 when Senegal’s former president Macky Sall, then the chairman of the AU, called for a new system to “end the injustices” faced by African countries.
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