Feature/OPED
Russia-Africa: Dynamics of Educational and Humanitarian Diplomacy
By Professor Maurice Okoli
For this discussion, it is necessary to set the premise using the United Nations. In UN resolutions, codes and standards, the governments have agreed that humanitarian assistance should be allocated according to the humanitarian principles of humanity, impartiality, neutrality and independence. This normative framework, however, must not lead to an incorrect assumption that humanitarian aid is divorced from political power.
But instead, the decision as to where, how and why to provide humanitarian assistance is part of more extensive foreign policy considerations which are guided by both norms and interests, such as geopolitical concerns or the aim of a donor to demonstrate benevolent behaviour.
The good humanitarian donor-ship initiative was set up in 2003 as a forum for best practices and to discuss to agree on principles of giving humanitarian aid. Given the current geopolitical environment, these questions are still pursued with vigour in different countries around the world.
Based on this premise, therefore, in discussing the potential for cooperation between Russia and African countries in the humanitarian sphere and what needs to be done to improve the effectiveness of contacts between people in Africa and Russia, it is essential to note that humanitarian principles are embedded in the Russian culture as people of humanity. The values and culture of Russia influence the country’s concept of humanitarian assistance. Russia believes in the oneness of all human beings and a gift without expectation, the willingness of the strong to help the weak.
At this point, I would like to remind and emphasize that we are witnessing an emerging new world order distinctively different from the Soviet days, and the catchphrase is now such new initiatives, partnership and participation. Undoubtedly the new realities are pushing African countries to diversify their post-colonial relations with external players. Today, Africa is now the centre of attraction as significant powers are moving into Africa, and Russia’s potential for cooperation with African countries in the humanitarian sphere is enormous.
The decolonization of African countries in the 1950s and early 1960s created an opportunity for the Soviet Union after the second world War. As the process continued, the Kremlin planned its policy agenda for the newly liberated African countries.
That policy agenda could be categorized into four parts:
- To gain a lasting presence in the African continent.
- To have a voice in African affairs.
- To undermine Western influence in the African continent by equating capitalism with imperialism.
- To keep communist China out of the African continent.
These were the four pillars of the Soviet Union’s African policy from 1945 to 1991 when the Soviet Union suddenly collapsed.
As we know, the interest of a nation determines the form of relation it maintains with other states. This gives credence to the notion that there is neither a permanent friend nor a permanent enemy in international diplomacy. It is the interest of the country that is permanent.
For many African countries, the willingness to support Russia goes back to the cold war when the Soviet Union provided military and economic assistance to the liberation movements across the continent.
This reservoir of goodwill created by the Soviet Union today forms part of the foundation for modern Russia’s relationship with African countries.
Since the Soviet collapse and the global changes happening around the world have obviously brought new challenges, threats and opportunities. Despite that, the Russian Federation has successfully been implementing cultural and humanitarian cooperation programmes with various African countries, including contacts in education, science, culture, media, sports and music.
This type of cooperation with African countries, especially in education, science and technology, is essential in resolving African problems, particularly overcoming social inequalities and also the involvement of women and youth in sustainable economic development. African graduates educated in Russia will contribute to their respective individual countries to enter a new scientific and technological development stage.
This factor of strength pertaining to the training of specialists and professionals has still remained from the Soviet days. It beholds us to strengthen this component within the policy framework to make cooperation truly beneficial for Africa. Many African students are presently in Russia, including about four thousand whose education is funded by the Russian Government. Of course, there are many studies on private contracts in the regions of the Russian Federation.
For context, we understand that Russia and Africa have taken a unique plan to develop partnerships, in tandem, between pan-African universities and Russian universities. A closer look at this kind of cooperation shows a huge potential for exploring new ways to boost bilateral relationships. The educational programmes should not be limited to traditional or regular students but must include a wide range of specialised short-term courses, as a factual backup to acquiring new (upgrading) knowledge, for a multitude of specific target groups instrumental in bolstering bilateral cooperation.
We have to acknowledge the fact that there have been tremendous efforts in Africa to promote higher education, but these efforts are still behind the global trends. With the population of Africa growing to over 1.3 billion, it is surprising the continent produces fewer research publications than Canada, a country with a population of 37.8 million. The United States has an estimated 380 million. Therefore, Russia-African cooperation in education will further provide multi-dimensional chances to undertake knowledge-based research and educational fellowships in Russia and Africa.
The next significant point is that – Russia also has indicated an interest in developing and organizing the practical training of African diplomats at the Diplomatic Academy of the Foreign Affairs Ministry. This could serve as an interesting place to learn and exchange the best diverse practices and valuable principles of contemporary diplomacy, particularly in the emerging multipolar world.
According to my research – Russia currently ranks 6th in the number of international students, with an estimated 35,000 coming from Africa. We know that there are foreign students from Asia and Latin America. As part of the expansion of humanitarian cooperation, the Ministry of Education and Science of Russia has further announced doubling the number of budget places in Russian universities for African students.
Other programmes in the pipeline include the opening of Russian educational centres in Africa and the training of national teachers to staff African secondary schools. I would like to note here that Russkiy Mir has 10 offices in Africa. But there is still room for expansion. Compared to its counterpart, China’s Confucius Institute operates in 25 African countries, half the continent.
Speaking at an international parliamentary conference titled Russia-Africa in a Multipolar World on 20 March 2023, Russian President Vladimir Putin said that Moscow has written off the debts of African states worth more than 20 billion dollars. He further said that the trade turnover between Russia and African countries is growing yearly, reaching almost 18 billion dollars in 2022.
Writing off $20 billion debts of the African counties is one the most extraordinary humanitarian art by Russian towards African countries, and African countries, through press releases and official statements, publicly acknowledged this wonderful gesture with tremendous appreciation and feelings of admiration and gratitude.
The humanitarian crisis in the African continent remains one of the world’s most severe, with record levels of displacement and suffering, and it is hopeful that Russia, in its long-standing humanitarian commitment, will design more programmes to assist categories of people such as:
– Displaced people and those affected by conflict and disaster.
– Programme to help reduce violence against girls, children, and women in Africa.
– Help those who suffered rebuild their livelihood and support community resilience.
– Help separated children, trauma survivors, and children with acute malnutrition.
At this point of our analysis, it is very useful to quote Professor Fyodor Lukyanov, Research Director at the Valdai Discussion Club and Editor-in-Chief of Russia in the Global Affairs journal. He is the powerful Chair of the State Commission on Defense and Foreign Policy.
In his words, notwithstanding all things, Africa has its own strengths and weaknesses based on history, but the balance is positive in this new multipolar world. Most potential success also depends largely on African countries themselves and their ability to build up relations with outside powers on a rational and calculated basis in the changing global situation.
Professor Maurice Okoli is a fellow at the Institute for African Studies and the Institute of World Economy and International Relations, Russian Academy of Sciences. He is also a fellow at the North-Eastern Federal University in Russia
Feature/OPED
Leveraging Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact
By Philip Odiakose
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative control, and cultural imprinting. His ability to spark conversations, drive digital engagement, and shape public discourse proves the power of deliberate strategic media positioning. Through the lens of media intelligence and PR measurement, we can dissect how African artists and brands can replicate this effect to elevate their global presence. Beyond the entertainment factor, Lamar’s performance provided key lessons in media reach, sentiment shifts, and strategic PR execution—areas that African PR professionals and communicators must internalize to maximize value from major events.
PR measurement data from the event shows a surge in Lamar-related conversations across digital and traditional media. His name dominated print, web, and social trends, appearing in over 1.2 million posts within 24 hours, with a sentiment distribution leaning 67% positive, 21% neutral, and 12% negative. The performance’s impact was amplified by major media outlets covering the event in North America and Europe, as well as select African countries, particularly Nigeria and South Africa. This media traction is a testament to the significance of strategic placements, showing how a single moment can redefine public perception and commercial value. For African artists and brands, the ability to secure a presence at major global events must be seen as more than a mere appearance—it is a PR opportunity that must be measured, optimized, and aligned with long-term communication objectives.
One of the biggest takeaways from Lamar’s Super Bowl presence is the deliberate storytelling approach. He was not just performing; he was communicating a narrative. African artists and brands must be intentional about their messaging when engaging global platforms. Media intelligence specialists can help track how narratives evolve, what themes resonate with audiences, and how to pivot when necessary. Sentiment analysis also plays a crucial role, revealing how different audience segments react and allowing for swift reputation management. Many African brands struggle with post-event PR impact analysis, often focusing solely on momentary buzz without extracting long-term insights from media data.
The concept of “The Kendrick Lamar Effect” speaks to leveraging credibility, cultural influence, and performance metrics to sustain media momentum beyond a single event. African PR professionals must learn from this by ensuring that every global engagement translates into measurable brand equity. This means that artists, influencers, and corporate brands must work with media intelligence teams to quantify their impact, benchmark against industry standards, and ensure PR campaigns are not just reactive but proactive. The challenge many African entities face is the lack of structured measurement frameworks that tie media exposure to business or career objectives. This knowledge gap is where PR measurement must step in to bridge the disconnect.
A vital lesson from Lamar’s Super Bowl impact is the role of multi-channel amplification. The performance itself was one layer, but the true media influence was built through post-event interviews, media engagement, and collaborative content syndication. African PR teams must adopt an omnichannel approach to PR execution, ensuring that media exposure is not short-lived. This requires a strategic mix of traditional media placements, influencer partnerships, and digital storytelling. In PR measurement, it is crucial to analyze which media channels drive the highest engagement and conversion rates, ensuring that communication strategies are data-driven rather than intuition-based.
Looking at case studies from both African and global perspectives, we have seen how the absence of media intelligence has led to missed opportunities. Burna Boy’s Coachella moment, for instance, was a landmark global exposure, yet the post-event PR lacked the necessary follow-through in structured PR measurement. In contrast, brands like Nike and Pepsi have perfected the art of extending media relevance beyond an event moment by employing predictive analytics, sentiment tracking, and engagement mapping. This difference in execution is a key area where African PR professionals must evolve—ensuring that global opportunities do not just end with event visibility but translate into long-term influence and business value.
Beyond just media coverage, there is also the crucial aspect of audience behavior analysis. Lamar’s performance was not just about numbers; it was about how his audience engaged, shared, and created conversations. African PR professionals must shift from vanity metrics to behavioral metrics, focusing on how audience perception changes post-event. Did the media narrative drive new brand partnerships? Was there an uptick in music streaming or product purchases? These are the questions that media intelligence must answer, ensuring that PR efforts are aligned with tangible outcomes.
The overarching lesson for Africa’s PR and communications industry is that major events are PR goldmines—but only if approached with precision, backed by intelligence, and measured effectively. Lamar’s Super Bowl presence serves as a playbook for how media influence can be engineered through strategic PR planning, near real-time sentiment tracking, and multi-platform amplification. African artists and brands have the talent and potential; what remains is the intentional use of media intelligence to ensure that every opportunity is maximized to its fullest potential. PR measurement is not an afterthought—it is the foundation for sustainable media success.
Philip Odiakose is a leader and advocate of PR measurement, evaluation, and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMEC Lab Initiative, AMCRON and ACIOM
By Princess Akari
If you had told me five years ago, when I was just transitioning into product management, that the role would look like this today, I might not have believed you. But after five years working as a Product Manager (PM), I’ve seen how fast the industry moves, and 2025 is set to bring even bigger changes. Product managers who stay ahead of these changes will build better products and grow their careers. Those who don’t may struggle to keep up.
Here are some key trends to watch and how to adapt.
1. AI, AI, AI!
AI has rapidly gained popularity and continues to grow in influence. For product managers, understanding and using AI tools is now becoming essential, as AI is transforming how we work. Understanding what we can achieve with AI, particularly large language models (LLMs), is essential. Some of the top use cases include content generation, customer support automation (e.g. chatbots), code assistance, research summarization, personalized learning, virtual assistants, data analysis, creative brainstorming, language translation, and much more. Also, as a PM, AI can be introduced into your product to improve user experience and in turn business outcomes.
You might be asking yourself, what can I do to stay in touch with this AI trend? You can start by learning how AI tools can improve your daily workflow, do your own research on the numerous AI tools available and their capabilities. Experiment with AI-driven analytics, user feedback tools, etc. Be very curious and get your hands on as many AI resources as possible.
I recently got an AI micro-certification from Product School. If you’re interested, You can take the course here. Recently as well, I hosted a podcast episode on building AI products, transitioning into AI, and using AI in product development. For Apple podcasts, you can listen here, and for Spotify, you can listen here. These are great resources to give you a good head start.
Other resources; deeplearning.ai, Hugging face, Alpha signal, The Neuron.
2. The definition of “Product Manager” is changing
A few years ago, we had a fairly standard definition of who a PM was and what a PM does. The role of a PM was more standardized, with a clear set of expectations and responsibilities. But as the years have come by, the world has changed and so has the role.
Today, we’re seeing an increased number of specialized PM roles. Some PMs focus on emerging technologies like AI, while others work deeply within data, design, growth, engineering, or operations. Beyond skill-based specializations, some PMs are industry-specialized, such as Fintech PMs, Healthtech PMs, or E-commerce PMs. No two PM roles look the same anymore.
Companies are increasingly hiring specialized PMs to tackle specific challenges, prioritizing specific skill sets and industry experience over conventional backgrounds. Instead of looking for a PM generalist who can adapt to anything, they create detailed role descriptions with targeted skill requirements, tailoring the role to solve specific business challenges. As a result, we’re seeing more unconventional hires stepping into PM positions because they have the exact expertise needed to tackle a company’s unique problems. This highlights an important reality for generalist PMs, specialization is becoming more valuable.
If you’re currently a generalist PM, it’s worth considering how you can narrow your focus, whether by choosing a particular industry or developing expertise in areas like AI, data, growth, design, or technical product management. The demand for specialized skills is growing, and upskilling in these areas will make you more competitive in the job market.
3. PMs are now taking ownership beyond product development
Product managers used to mainly focus on the tech team (engineers, designers, QAs, etc) to build and launch products. But these days (and even in recent years), the role has grown much bigger. PMs are now more involved in the business side of things, leading and guiding business verticals. The role now extends into profit and loss (P&L) considerations and the overall commercial success of a product. They work closely with marketing, sales, finance, and customer support to make sure the product succeeds, not just in how it’s built but also in how it’s launched, sold, and maintained.
PMs are now more involved with how the product will reach customers and profitability. They work closely with marketing and sales teams to ensure a strong product positioning and a seamless launch. It’s no longer just about building a great product, it’s about making sure it reaches the right customers, at the right time, with the right messaging. Ensuring people understand what the product does and why they should use it. This requires PMs to understand their competition, pricing strategies, and customer acquisition channels.
I am well aware that in some companies PMs are now responsible (fully or partially) for pricing and revenue strategies, just as much as the product features. They work with finance and business teams to figure out pricing options and ideas on how that business unit can make a profit. As these companies look for sustainable growth, PMs are also expected to collaborate with customer success teams to improve retention and customer lifetime value.
Conclusion
At the end of the day, product management is constantly changing and so are we as PMs. If there’s one piece of advice I’d give, it’s to stay curious and adaptable. We should be open to continuous learning and new ways of thinking. The more we adapt, learn, and refine our skills, the more valuable we become. There’s always something new to explore, and that’s what makes the role so dynamic.
And if you’re looking for the best place to put your product management skills to practice, join me at Moniepoint – https://www.moniepoint.com/careers
Princess Akari is a product manager at Africa’s fastest-growing financial institution, Moniepoint
By Temiloluwa Olajide
It’s no longer news that piracy is a global enemy, one that has destroyed and continues to destroy the work and livelihoods of countless creatives. From film and music to sports broadcasts and television series, piracy robs rightful owners of their earnings and threatens the sustainability of entire industries.
As a global scourge, it requires a global response and fortunately, powerful partnerships are being forged across the planet and across sectors to protect content creators and the industry they work in. These partnerships involved digital content platforms, law enforcement bodies, cybersecurity firms and tech companies, all working together to ensure the viability of the industries that inform, educate and entertain audiences.
At first glance, piracy might seem like an easy way to access free entertainment, but its consequences run deep, affecting both individuals and society as a whole. On a personal level, streaming a sports event or show from an illegal site can expose users to serious risks, such as malware infections, identity theft, or financial fraud. Hackers can gain access to sensitive information, including bank details, potentially wiping out accounts. The damage caused by such crimes far outweighs the satisfaction of watching a football match for free.
Beyond personal risks, piracy also cripples the creative sector by siphoning revenue away from legitimate rightsholders. When movies, music, and sports events are illegally distributed, producers and creatives do not receive their due earnings. This lack of compensation disrupts the industry, leading to fewer productions, job losses, and weakened investment in new content.
Nigeria has one of the most vibrant entertainment industries in the world, with Nollywood ranking as one of the biggest film industries globally and Afrobeats taking center stage in international music charts. The potential for even greater success is huge, but piracy poses an obstacle.
MultiChoice, a key investor in local content, has spent years bringing high-quality productions to audiences, yet piracy continues to threaten the industry.
Illegal streaming of sports events, reality TV shows, and locally produced series remains a major concern. This is particularly critical as the platform regularly broadcasts live feeds of many of the most popular sporting events on earth—F1, the Olympic Games, Euro, World Cup, and Champions League football, as well as popular local leagues.
Beyond sports, Africa Magic and Showmax Originals have become home to some of Africa’s most beloved entertainment shows, including hits like The Real Housewives of Lagos (RHOLagos), Big Brother Naija, and Nigerian Idol.
With content available in 40 languages and a growing library exceeding 84,000 hours, these platforms play a vital role in African storytelling. However, the rise of illegal streaming not only impacts revenue but also threatens the sustainability and growth of the creative industry.
To counter this, MultiChoice has joined forces with Partners Against Piracy (PAP) and cybersecurity firm Irdeto, actively tracking and shutting down illegal operations in multiple African nations.
With piracy tactics evolving, the fight against content theft must also advance. Strong collaborations, advanced technology, and public awareness are key to protecting the creative industry. By shutting down illegal operations and promoting legal alternatives, organizations like MultiChoice, PAP, and Irdeto are ensuring that content creators receive their rightful earnings and that audiences can continue to enjoy high-quality entertainment.
Ultimately, safeguarding creative content is not just about protecting businesses—it’s about securing the future of storytelling, preserving jobs, and ensuring that Africa’s thriving entertainment industry continues to grow. The fight against piracy is a shared responsibility, and by supporting legal content, we all contribute to a stronger, more sustainable creative economy.
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