Feature/OPED

Beheaded Adamawa Pastor: CAN Got it Mixed up

Published

5 years ago

24/01/2020

By Femi Adesina

It was very sad and doleful to hear of the eventual beheading of Rev Lawan Andimi, Chairman of Christian Association of Nigeria (CAN), Michika Local Government, Adamawa State. He had been abducted by terrorists earlier this month.

I felt the killing of Andimi very keenly, not for the fact that he was a clergyman, but “any man’s death diminishes me, because I’m involved in mankind.” (John Donne).

No man should die the way Rev Andimi was killed. Beheaded by insurgents, who then proceeded to gleefully announce his decapitation. It should not happen. Evil and senseless. It is classic example of man’s inhumanity to man, and those who did it have long lost their humanity, if they ever had any.

President Muhammadu Buhari has sympathized with the family and relations of the dead. I have also been in a state of melancholy over it. May God have mercy.

I am mourning Rev Andimi, not just because he was a cleric, but because he was a human being. And my distress was increased by the statement issued on the tragic event by the central body of CAN. Too many things were mixed together, which the apex Christian body in the country should have been mindful of, lest it departs from the mind and essence of Jesus Christ, our perfect example.

For years, since he emerged on the national scene as a military leader, and later as an aspirant for the highest political office in the country, and eventually as President, spirited attempts have been made to position Muhammadu Buhari as anti-Christian faith. It worked against the man for a long time, till majority of Nigerians saw through the smokescreen, and made up their minds against the demonization. That was why as much as some church leaders tried to dress Buhari in borrowed robes in 2015 and 2019, millions of Christians went ahead to vote for him. The inexorable truth is that in Nigeria, Muslims can’t wish Christians away, and vice-versa. We shall all stay here, and salvage it together.

However, the statement by CAN on the death of Andimi gives hint that the leadership of the Christian body still harbors some of the old narratives that have been discredited, and from which majority of people have purged themselves, except the willfully irredeemable.

Hear CAN, through its Director of Legal and Public Affairs, Evangelist Kwamkur Vondip, speaking for Rev Samson Ayokunle, President of the body: “Maintenance of security is the least responsibility of any government that knows its worth. We are once again calling on President Buhari to purge himself of the allegations of nepotism and religious favoritism by reconstituting the leadership of the security forces.”

Let’s consider this part of the press statement. Maintenance of security is the least responsibility of any government that knows its worth. Not news. The Constitution says so. But don’t you glean a hint of bile and bias in “that knows its worth?” Oh, CAN, this is not the mind of our Master. He gives praises when due. Security is number one on the priorities of the Buhari administration. It has pumped time and humongous resources into it, and while the job is not fully done, we are not in the same position we were before the administration came. At least, to those who want to be honest. And CAN should be honest. That is what we’ve learnt from our Master. There were times bombs used to go off in this country like firecrackers, and deaths were in many scores. Now for months on end, you may not hear of a single bomb blast. Emirs that had fled their palaces, like those of Askira and Uba, have returned after two years. Secondary schools that were shut for two years in Maiduguri have reopened. Roads long closed due to activities of insurgents are back in use. Kidnappers are being arrested in droves in different parts of the country. Clashes between farmers and herdsmen are reducing to the barest minimum. Yet, CAN is talking about a government that knows its worth? The Buhari government does, and honest Nigerians know it, and wish it more successes. Security, in any country of the world, can only be work in progress.

Hear again: We are once again calling on President Buhari to purge himself of the allegations of nepotism and religious favoritism…Wait a minute. If any purging is to be done, is it not by those making allegations? The allegations lasted for many years, but truth eventually overtook them. If CAN would then still dwell on the discredited accusations, it must be the one to purge itself, as millions of Nigerians, including Christians, have already done. The insecurity in the country is not about any religion. It is pure evil, from the pit of hell.

And then: …purge himself of the allegations…by reconstituting the leadership of the security forces. CAN, oh CAN, in a condolence statement? Are you saying under a different leadership of our security forces, insurgency will vanish after they wave their fingers? Why mix the wheat and chaff together? In the leadership of the security forces as we have it now, is the position of Chief of Defence Staff not held by General Abayomi Olonisakin, who is also a pastor? Is he not a member of CAN? Is the Chief of Naval Staff, Ibok Ekwe-Ibas, not a Christian, and under the banner of CAN? Listening to the organization, you would think not even half a Christian is in the leadership of the security forces. This kind of sentiment breeds hatred and malice in a country, and CAN should not be involved in such, for Jesus would not do it. And we’ve been called to walk in His steps.

If the leadership of the security forces would be changed, it is a sitting President that has the prerogative. It will not happen when CAN begins to make such demand in what should be a sober condolence press statement. Don’t mix bias and sympathy. They don’t mesh.

And then, this completely reckless portion of the statement: “In the light of the current developments and the circumstantial facts surrounding the prevailing upsurge of attacks against the church, it will be difficult for us to believe that the Federal Government is not colluding with the insurgents to exterminate Christians in Nigeria, bearing in mind the very questionable leadership of the security sector that has been skewed towards a religion and region.”

Holy Moses! Did CAN say this? Shameful and ridiculous. These are the things that sow malice and animosity in the country, and a Christian body is not expected to be involved in such. You can’t sow discord, and expect concord.

In that statement, the Christian body urged the Federal Government to ensure the release of the prisoner of faith, Leah Sharibu, and hundreds of victims who are in Boko Haram and ISWAP captivity. It equally called for three days fasting and prayers by Christians in the country. Good. The role of the church is not just in making snide remarks and statements, it is in what the Good Book calls “the demonstration of the Spirit and power.” When Herod locked Peter up, and was going to behead him, the early church prayed fervently, and Peter was rescued miraculously the night before. Rather than cast the government as omnipotent, it is God that has all powers. And some things are never resolved spiritually except through prayer and fasting. It is not me that said so. Jesus did. So, let the Church be fully involved in supplication for divine intervention in the country, rather than playing subtle politics and unwittingly generating hate in the land.

CAN says kidnappings and killings are shameful to a government that boasts that it has conquered insurgency. Boasts. So that is all that matters to CAN, as if it was an opposition political party? Boasts. No. This would not augur for unity and cohesion in a country. We are not asking the Christian body to be in bed with government, that would not help anybody, but the organization has been sounding too long like a political party. We daily learn to walk with Jesus. His spirit is not an unduly critical one. And He left us an example “that ye should follow in his steps.”

Rev Andimi was not killed solely because he was a Christian. Those evil people kill anyone they lay their filthy hands on.

May Andimi’s soul Rest In Peace. May his loved ones be comforted. And may evildoers get their recompense, and fast too. Amen.

Adesina is Special Adviser on Media and Publicity to President Buhari

Feature/OPED

Leveraging Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact

Published

2 days ago

26/02/2025

Business Post Contributor

By Philip Odiakose

If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative control, and cultural imprinting. His ability to spark conversations, drive digital engagement, and shape public discourse proves the power of deliberate strategic media positioning. Through the lens of media intelligence and PR measurement, we can dissect how African artists and brands can replicate this effect to elevate their global presence. Beyond the entertainment factor, Lamar’s performance provided key lessons in media reach, sentiment shifts, and strategic PR execution—areas that African PR professionals and communicators must internalize to maximize value from major events.

PR measurement data from the event shows a surge in Lamar-related conversations across digital and traditional media. His name dominated print, web, and social trends, appearing in over 1.2 million posts within 24 hours, with a sentiment distribution leaning 67% positive, 21% neutral, and 12% negative. The performance’s impact was amplified by major media outlets covering the event in North America and Europe, as well as select African countries, particularly Nigeria and South Africa. This media traction is a testament to the significance of strategic placements, showing how a single moment can redefine public perception and commercial value. For African artists and brands, the ability to secure a presence at major global events must be seen as more than a mere appearance—it is a PR opportunity that must be measured, optimized, and aligned with long-term communication objectives.

One of the biggest takeaways from Lamar’s Super Bowl presence is the deliberate storytelling approach. He was not just performing; he was communicating a narrative. African artists and brands must be intentional about their messaging when engaging global platforms. Media intelligence specialists can help track how narratives evolve, what themes resonate with audiences, and how to pivot when necessary. Sentiment analysis also plays a crucial role, revealing how different audience segments react and allowing for swift reputation management. Many African brands struggle with post-event PR impact analysis, often focusing solely on momentary buzz without extracting long-term insights from media data.

The concept of “The Kendrick Lamar Effect” speaks to leveraging credibility, cultural influence, and performance metrics to sustain media momentum beyond a single event. African PR professionals must learn from this by ensuring that every global engagement translates into measurable brand equity. This means that artists, influencers, and corporate brands must work with media intelligence teams to quantify their impact, benchmark against industry standards, and ensure PR campaigns are not just reactive but proactive. The challenge many African entities face is the lack of structured measurement frameworks that tie media exposure to business or career objectives. This knowledge gap is where PR measurement must step in to bridge the disconnect.

A vital lesson from Lamar’s Super Bowl impact is the role of multi-channel amplification. The performance itself was one layer, but the true media influence was built through post-event interviews, media engagement, and collaborative content syndication. African PR teams must adopt an omnichannel approach to PR execution, ensuring that media exposure is not short-lived. This requires a strategic mix of traditional media placements, influencer partnerships, and digital storytelling. In PR measurement, it is crucial to analyze which media channels drive the highest engagement and conversion rates, ensuring that communication strategies are data-driven rather than intuition-based.

Looking at case studies from both African and global perspectives, we have seen how the absence of media intelligence has led to missed opportunities. Burna Boy’s Coachella moment, for instance, was a landmark global exposure, yet the post-event PR lacked the necessary follow-through in structured PR measurement. In contrast, brands like Nike and Pepsi have perfected the art of extending media relevance beyond an event moment by employing predictive analytics, sentiment tracking, and engagement mapping. This difference in execution is a key area where African PR professionals must evolve—ensuring that global opportunities do not just end with event visibility but translate into long-term influence and business value.

Beyond just media coverage, there is also the crucial aspect of audience behavior analysis. Lamar’s performance was not just about numbers; it was about how his audience engaged, shared, and created conversations. African PR professionals must shift from vanity metrics to behavioral metrics, focusing on how audience perception changes post-event. Did the media narrative drive new brand partnerships? Was there an uptick in music streaming or product purchases? These are the questions that media intelligence must answer, ensuring that PR efforts are aligned with tangible outcomes.

The overarching lesson for Africa’s PR and communications industry is that major events are PR goldmines—but only if approached with precision, backed by intelligence, and measured effectively. Lamar’s Super Bowl presence serves as a playbook for how media influence can be engineered through strategic PR planning, near real-time sentiment tracking, and multi-platform amplification. African artists and brands have the talent and potential; what remains is the intentional use of media intelligence to ensure that every opportunity is maximized to its fullest potential. PR measurement is not an afterthought—it is the foundation for sustainable media success.

Philip Odiakose is a leader and advocate of PR measurement, evaluation, and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMEC Lab Initiative, AMCRON and ACIOM

Feature/OPED

The Future of Product Management: Key Industry Trends to Watch in 2025

Published

2 days ago

26/02/2025

Business Post Contributor

By Princess Akari

If you had told me five years ago, when I was just transitioning into product management, that the role would look like this today, I might not have believed you. But after five years working as a Product Manager (PM), I’ve seen how fast the industry moves, and 2025 is set to bring even bigger changes. Product managers who stay ahead of these changes will build better products and grow their careers. Those who don’t may struggle to keep up.

Here are some key trends to watch and how to adapt.

1. AI, AI, AI!

AI has rapidly gained popularity and continues to grow in influence. For product managers, understanding and using AI tools is now becoming essential, as AI is transforming how we work. Understanding what we can achieve with AI, particularly large language models (LLMs), is essential. Some of the top use cases include content generation, customer support automation (e.g. chatbots), code assistance, research summarization, personalized learning, virtual assistants, data analysis, creative brainstorming, language translation, and much more. Also, as a PM, AI can be introduced into your product to improve user experience and in turn business outcomes.

You might be asking yourself, what can I do to stay in touch with this AI trend? You can start by learning how AI tools can improve your daily workflow, do your own research on the numerous AI tools available and their capabilities. Experiment with AI-driven analytics, user feedback tools, etc. Be very curious and get your hands on as many AI resources as possible.

I recently got an AI micro-certification from Product School. If you’re interested, You can take the course here. Recently as well, I hosted a podcast episode on building AI products, transitioning into AI, and using AI in product development. For Apple podcasts, you can listen here, and for Spotify, you can listen here. These are great resources to give you a good head start.

Other resources; deeplearning.ai, Hugging face, Alpha signal, The Neuron.

2. The definition of “Product Manager” is changing

A few years ago, we had a fairly standard definition of who a PM was and what a PM does. The role of a PM was more standardized, with a clear set of expectations and responsibilities. But as the years have come by, the world has changed and so has the role.

Today, we’re seeing an increased number of specialized PM roles. Some PMs focus on emerging technologies like AI, while others work deeply within data, design, growth, engineering, or operations. Beyond skill-based specializations, some PMs are industry-specialized, such as Fintech PMs, Healthtech PMs, or E-commerce PMs. No two PM roles look the same anymore.

Companies are increasingly hiring specialized PMs to tackle specific challenges, prioritizing specific skill sets and industry experience over conventional backgrounds. Instead of looking for a PM generalist who can adapt to anything, they create detailed role descriptions with targeted skill requirements, tailoring the role to solve specific business challenges. As a result, we’re seeing more unconventional hires stepping into PM positions because they have the exact expertise needed to tackle a company’s unique problems. This highlights an important reality for generalist PMs, specialization is becoming more valuable.

If you’re currently a generalist PM, it’s worth considering how you can narrow your focus, whether by choosing a particular industry or developing expertise in areas like AI, data, growth, design, or technical product management. The demand for specialized skills is growing, and upskilling in these areas will make you more competitive in the job market.

3. PMs are now taking ownership beyond product development

Product managers used to mainly focus on the tech team (engineers, designers, QAs, etc) to build and launch products. But these days (and even in recent years), the role has grown much bigger. PMs are now more involved in the business side of things, leading and guiding business verticals. The role now extends into profit and loss (P&L) considerations and the overall commercial success of a product. They work closely with marketing, sales, finance, and customer support to make sure the product succeeds, not just in how it’s built but also in how it’s launched, sold, and maintained.

PMs are now more involved with how the product will reach customers and profitability. They work closely with marketing and sales teams to ensure a strong product positioning and a seamless launch. It’s no longer just about building a great product, it’s about making sure it reaches the right customers, at the right time, with the right messaging. Ensuring people understand what the product does and why they should use it. This requires PMs to understand their competition, pricing strategies, and customer acquisition channels.

I am well aware that in some companies PMs are now responsible (fully or partially) for pricing and revenue strategies, just as much as the product features. They work with finance and business teams to figure out pricing options and ideas on how that business unit can make a profit. As these companies look for sustainable growth, PMs are also expected to collaborate with customer success teams to improve retention and customer lifetime value.

Conclusion

At the end of the day, product management is constantly changing and so are we as PMs. If there’s one piece of advice I’d give, it’s to stay curious and adaptable. We should be open to continuous learning and new ways of thinking. The more we adapt, learn, and refine our skills, the more valuable we become. There’s always something new to explore, and that’s what makes the role so dynamic.

And if you’re looking for the best place to put your product management skills to practice, join me at Moniepoint – https://www.moniepoint.com/careers

Princess Akari is a product manager at Africa’s fastest-growing financial institution, Moniepoint

Feature/OPED

Content Piracy: A Global Initiative Against a Global Enemy

Published

6 days ago

22/02/2025

Business Post Contributor

By Temiloluwa Olajide

It’s no longer news that piracy is a global enemy, one that has destroyed and continues to destroy the work and livelihoods of countless creatives. From film and music to sports broadcasts and television series, piracy robs rightful owners of their earnings and threatens the sustainability of entire industries.

As a global scourge, it requires a global response and fortunately, powerful partnerships are being forged across the planet and across sectors to protect content creators and the industry they work in. These partnerships involved digital content platforms, law enforcement bodies, cybersecurity firms and tech companies, all working together to ensure the viability of the industries that inform, educate and entertain audiences.

At first glance, piracy might seem like an easy way to access free entertainment, but its consequences run deep, affecting both individuals and society as a whole. On a personal level, streaming a sports event or show from an illegal site can expose users to serious risks, such as malware infections, identity theft, or financial fraud. Hackers can gain access to sensitive information, including bank details, potentially wiping out accounts. The damage caused by such crimes far outweighs the satisfaction of watching a football match for free.

Beyond personal risks, piracy also cripples the creative sector by siphoning revenue away from legitimate rightsholders. When movies, music, and sports events are illegally distributed, producers and creatives do not receive their due earnings. This lack of compensation disrupts the industry, leading to fewer productions, job losses, and weakened investment in new content.

Nigeria has one of the most vibrant entertainment industries in the world, with Nollywood ranking as one of the biggest film industries globally and Afrobeats taking center stage in international music charts. The potential for even greater success is huge, but piracy poses an obstacle.

MultiChoice, a key investor in local content, has spent years bringing high-quality productions to audiences, yet piracy continues to threaten the industry.

Illegal streaming of sports events, reality TV shows, and locally produced series remains a major concern. This is particularly critical as the platform regularly broadcasts live feeds of many of the most popular sporting events on earth—F1, the Olympic Games, Euro, World Cup, and Champions League football, as well as popular local leagues.

Beyond sports, Africa Magic and Showmax Originals have become home to some of Africa’s most beloved entertainment shows, including hits like The Real Housewives of Lagos (RHOLagos), Big Brother Naija, and Nigerian Idol.

With content available in 40 languages and a growing library exceeding 84,000 hours, these platforms play a vital role in African storytelling. However, the rise of illegal streaming not only impacts revenue but also threatens the sustainability and growth of the creative industry.

To counter this, MultiChoice has joined forces with Partners Against Piracy (PAP) and cybersecurity firm Irdeto, actively tracking and shutting down illegal operations in multiple African nations.

With piracy tactics evolving, the fight against content theft must also advance. Strong collaborations, advanced technology, and public awareness are key to protecting the creative industry. By shutting down illegal operations and promoting legal alternatives, organizations like MultiChoice, PAP, and Irdeto are ensuring that content creators receive their rightful earnings and that audiences can continue to enjoy high-quality entertainment.

Ultimately, safeguarding creative content is not just about protecting businesses—it’s about securing the future of storytelling, preserving jobs, and ensuring that Africa’s thriving entertainment industry continues to grow. The fight against piracy is a shared responsibility, and by supporting legal content, we all contribute to a stronger, more sustainable creative economy.