World
South Africa’s G20 Chairmanship: Unique Opportunity for Optimizing Economic Partnership With Africa
By Kestér Kenn Klomegâh
The Group of 20 (G20) is an intergovernmental forum comprising 19 sovereign countries, the European Union (EU), and the African Union (AU). It works to address major issues related to the global economy, such as international financial stability, climate change mitigation and sustainable development, through annual meetings of Heads of State and Heads of Government.
The G20 was created in 1999 in response to several world economic crises, and South Africa has been the only African member in the Group. However, in September 2023, at the 18th G20 Summit, Indian PM Narendra Modi announced that the African Union (AU) has been included as a member of the G20, making it the 21st member of the intergovernmental forum. South Africa takes over the G20 presidency in 2025.
In mid-December 2024, Brand South Africa’s General Manager Lefentse Nokaneng, discussed in this insightful interview, the significance of the G20 forum, the multifaceted prospects and unique opportunities G20 could offer
Africa. Here are the interview excerpts:
What are the aspirations, as South Africa prepares to take over G20 presidency from Brazil, for Africa?
As South Africa prepares to take over the G20 presidency from Brazil in 2025, our aspirations for Africa have always been clear and compelling. As a founding member of the G20, South Africa has played a pivotal role in advocating for Africa’s inclusion within this influential multilateral forum.
Under the theme “Solidarity, Equality, and Sustainable Development,” South Africa’s presidency presents a significant opportunity to advance crucial reforms in the global governance system, ensuring that it is more representative of and responsive to the developmental needs of Africa and the Global South.
To this, by focusing on reforms to the multilateral trading system and the global financial architecture, we aim to effectively address the pressing challenges of underdevelopment and transform the fortunes of the most vulnerable
communities, many of whom reside in Africa.
As the leading economy on the continent, South Africa is deeply committed to unlocking Africa’s vast potential and fostering inclusive growth through the African Continental Free Trade Area (AfCFTA). We envision a G20 agenda that not only amplifies Africa’s voice but also drives collaborative efforts toward sustainable development aligned with the aspirations of the Pact for the Future and the achievement of the Sustainable Development Goals (SDGs) by 2030. This vision aligns with the African Union’s Agenda 2063, which aims to realize “The Africa We Want,” ultimately improving the lives of all Africans.
But generally, how Africa, as a continent, so far benefited from G20, and what concretely can we underscore as remarkable achievements?
The inclusion of the African Union (AU) as a permanent member of the G20 can be underscored as a key achievement for the continent, providing a crucial platform for African nations to have a voice and to engage directly with major economic powers on key issues, that affect them, such as debt relief, security, infrastructure development, pandemics, and climate change. Prior to the AU’s membership, South Africa was the only African representative in the G20, which limited the continent’s ability to influence discussions on issues affecting its nations.
Africa stands at a pivotal moment in its development journey, with the G20 providing a crucial platform to address pressing development challenges and unlock immense growth potential through the African Continental Free Trade
Area (AfCFTA).
The African Development Bank highlights a significant $70 to $100 billion deficit in infrastructure investment across the continent, underscoring the need for a substantial 6% of GDP investment to achieve growth rates of 3% to 3.5%, well above the current global average. Collaborating with G20 partners offers Africa the opportunity to mobilize essential resources and expertise to bridge this gap.
Central to this effort is the reform of the international financial architecture to create equitable opportunities for Africa to harness its vast potential. By embracing innovative financing mechanisms, the continent can effectively address critical infrastructure gaps, unlocking pathways to inclusive and sustainable development. It is also vital to advocate for fair climate policies that recognize the diverse developmental stages of African economies, ensuring that measures such as carbon taxes do not disproportionately impact emerging nations.
To this end, investments in Africa’s energy transition are crucial. Notably, Germany, under the G20 Compact with Africa Initiative, has unveiled a R76-billion investment package aimed at facilitating Africa’s green energy transition by 2030.
Furthermore, the New Collective Quantified Goal (NCQG) is a vital component of the Paris Agreement, setting a new financial target to support developing countries in their climate actions post-2025. By building on the $100 billion target established in 2009, the NCQG seeks to address persistent gaps in climate finance and provides a more ambitious and realistic framework for sustainable development.
For Africa, the commitment of developed nations to these climate goals is integral to achieving success. By ensuring adequate financing and support, Africa can not only meet its climate objectives but also harness its natural resources for sustainable growth. These initiatives highlight the importance of G20’s commitments to fostering international partnerships that drive meaningful change for Africa’s development.
And now, within the context of geopolitical changes what else can we expect from G20 as South Africa takes over from Brazil?
As South Africa prepares to take over the G20 presidency from Brazil, it will continue its commitment to being a responsible global citizen, particularly considering ongoing geopolitical changes. During its presidency, South Africa will amplify its advocacy for peaceful conflict resolution and the promotion of democratic principles and human rights on the international stage. This commitment is grounded in a foreign policy that emphasizes neutrality, respect for mediation, and the critical importance of peace.
Leveraging its leadership within the G20, South Africa aims to navigate and address pressing geopolitical tensions by fostering constructive dialogue among nations. It seeks to promote collaborative approaches that prioritize diplomacy and multilateralism, ensuring that diverse perspectives are acknowledged and that solutions are inclusive. In this way, South Africa will play a pivotal role in shaping a more stable and peaceful global environment.
South Africa has consistently been advocating for, both structural and operational, reforms at the multinational institutions, what about putting first the internal order at African Union (AU)?
Advocating for reforms at multinational institutions and strengthening the internal order of the African Union (AU) are not mutually exclusive; rather, they are complementary efforts essential for effective continental and global governance, particularly in a fractured geopolitical landscape. Enhancing the AU’s governance and operational frameworks is crucial to addressing Africa’s pressing challenges, which the AU has prioritized and encapsulated in its Agenda 2063.
Enhancing the AU’s governance and operational frameworks is crucial to addressing Africa’s pressing challenges, which the AU has prioritized and encapsulated in its Agenda 2063. Simultaneous engagement with global governance structures is necessary to ensure that they advance critical reforms, making the global governance system more representative of and responsive to the developmental needs of Africa and the Global South.
The AU’s commitment to good governance has been a priority for many years and is prominently featured in its Agenda 2063: The Africa We Want. This strategic framework outlines the AU’s vision for transforming Africa into a global powerhouse and emphasizes good governance, democracy, respect for human rights, justice, and the rule of law among its seven aspirations.
According to the 2022 IIAG report, more than half of Africa’s population now resides in countries where overall governance has improved, reflecting the positive impact of these efforts.
As South Africa assumes the G20 presidency as a member of the AU and the Global South, it is uniquely positioned to drive the development agenda for both Africa and the Global South while advocating for essential reforms in global governance. This focus aims to address the pressing need for more inclusive and effective multilateralism that better represents the interests and aspirations of developing nations.
Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.
This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.
Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”
Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”
“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”
Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.
How it works
Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.
These brand features include:
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Discovery of influencers: Brands can find the right influencers for their campaigns, without wasting time on influencer outreach
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Campaign analytics: Track campaign performance, report the value and identify the best-performing influencers
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Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship
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Campaign management: Manage influencer payments, product shipping and secure content usage rights
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Paying multiple influencers at a time with one click
For influencers, the features are:
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Apply to join a brand team or campaign through the app
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Be selected as part of the ambassador team
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Join new campaigns when they are published
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Run all campaign admin including payments, content ideas, and approvals through the app
The Dreaminfluence difference
Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.
Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”
By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.
“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.
By Louis Gouend
The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.
This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.
The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.
The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.
During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.
Among the initiatives put in place to support the youth of the diaspora, he mentioned:
- The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
- The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
- The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.
“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”
Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.
Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.
It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.
By Adedapo Adesanya
The African Union has announced the launch of its rating agency, the African Credit Rating Agency (AfCRA) to provide accurate ratings for countries on the continent.
According to Kenya’s President, Mr William Ruto, while unveiling the new agency at an AU event held in Addis Ababa, Ethiopia on Friday, AfCRA will address biases by global rating firms.
Global firms like Moody’s, Fitch and Standard & Poor (S&P) are some of the ratings agency which provide insights into African countries to aid investors and stakeholders.
There have been criticisms that these ratings lead to higher borrowing costs for African countries and make it harder for them to access international financial markets.
“Global credit rating agencies have not only dealt us a bad hand, they have also deliberately failed Africa,” Mr Ruto stated during the launch.
“They rely on flawed models, outdated assumptions, and systemic bias, painting an unfair picture of our economies and leading to distorted ratings, exaggerated risks, and unjustifiably high borrowing costs.”
According to President Ruto, improving Africa’s rating by one notch could unlock $15.5 billion in additional funding for the continent, which could help replace a significant portion of official development assistance or be invested in Africa’s infrastructure needs.
Despite Africa’s abundant natural wealth, only two African nations are currently ranked as investment grade.
“It is time for Africa to use the right scale, one that reflects its true weight,” Mr Ruto added.
The African Union has previously criticized global rating agencies’ characterization of African economies. In January, the AU pointed out that Moody’s Ratings’ fluctuating assessment of Kenya’s outlook was flawed.
“As the continent continues its march towards economic integration and resilience, the establishment of the African Credit Rating Agency (AfCRA) represents a pivotal step in asserting Africa’s position on global financial governance.”
The agency aims to provide fair, transparent, and development-focused credit ratings that reflect the realities and potential of African economies.
The idea comes more than a year since the AU officially announced its plans to move forward with the project since September 2023.
The push for an African credit rating agency became viable in 2022 when Senegal’s former president Macky Sall, then the chairman of the AU, called for a new system to “end the injustices” faced by African countries.
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