By Philip Odiakose Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return on investment (ROI)...
By Philip Odiakose Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade...
By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
By Gift Okafor Public relations (PR) is a critical component of any organization’s success. A well-executed PR strategy can help build brand awareness, increase credibility, and...
