GM showed off its future electric vehicles in star-studded Super Bowl ads

GM

  • GM promoted its upcoming EVs and electric-car ownership during two Super Bowl spots on Sunday.
  • In one ad, Will Ferrell expresses his disdan that Norway is beating the US in electric-car sales.
  • In another, GM shows off the unlikely benefits of its hands-free driving tech, Super Cruise.
  • Visit the Business section of Insider for more stories.

General Motors recently announced its plans to stop selling gas-powered cars by 2035, and it wasted little time getting the word out about its upcoming electric models in a pair of celebrity-packed Super Bowl advertisements on Sunday.

In one spot, “No Way Norway,” Will Ferrell is outraged that the Nordic country “sells way more electric cars per capita than the US.” More than half of the new cars sold in Norway last year were electric, while EVs make up less than 5% of cars sold in the US.

And Ferrell — the ad version of him, anyway — isn’t happy about it.

With GM’s new Ultium battery, we’re going to crush those lugers. Crush them!” Ferrell says. “Let’s go, America.”

Ferrell rounds up comedians Kenan Thompson and Awkwafina to travel overseas and give the Norwegians a piece of his mind — but none of them make it there.

Ferrell drives a Cadillac Lyriq, and the others pile into a GMC Hummer EVpickup. Neither vehicle will be on the market until 2022, but they give viewers a taste of what to expect from the 30 EVs GM plans to release by 2025.

“GM’s Ultium battery is made for all types of vehicles, so soon everybody can drive an EV,” Ferrell says.


Another spot for the Lyriq — the upcoming flagship EV for GM’s luxury brand — centers around promoting its hands-free driving technology called Super Cruise, which is also available on certain current Cadillac models.

The ad features Timothée Chalamet as Edgar Scissorhands in an homage to the 1990 movie “Edward Scissorhands.” Winona Ryder, Edward’s love interest in the film, appears in the ad as Edgar’s mother.

In the spot, Ryder gifts her son a Cadillac Lyriq and shows him how it can drive itself — so he can get the thrills of driving without mangling the steering wheel with his pointy hands.

Cadillac says the Super Cruise feature lets drivers take their hands off the wheel on compatible highways. Consumer Reportsrecently found that the technology was better overall than Tesla’s Autopilot in a review of driver-assistance features on the market.

GM plans to invest $27 billion in electric and autonomous vehicles through 2025. However, the automaker hasn’t always been so keen on making its offerings more environmentally friendly. It supported President Trump’s efforts to roll back emissions regulations and was one of several car companies to sue California over its strict emissions rules.

But, as President Joe Biden is poised to set emissions standards and promote EV adoption through various policies, GM has reversed course.

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