The Mach-E appears to be shaping up as a popular alternative to the Model Y. Maybe the first real electric competition for Tesla in the U.S.
In February, Ford was the third best-selling BEV (battery electric vehicle) with over 4,000 cars sold, according to a Morgan Stanley note this week as reported by the Detroit Free Press, slotting into third place behind the Model 3 and Model Y, respectively.
This follows news last month that Tesla’s share of the BEV market in February dropped to 69% from 81% last year, with the Ford Mustang Mach-E accounting for almost 100% of the share loss. Again, based on numbers from Morgan Stanley.
Ford said this past week that the Mach-E’s first quarter sales totaled 6,614, adding that the Mach-E [is] “turning on dealer lots in just 7 days” and that “nearly 70 percent of Mach-E buyers are from competitive brands.”
An EV good enough to pull lots of buyers from Tesla in the U.S. is a milestone.
“The Mustang Mach E appears to be the first legitimate competitor to Tesla’s volume models, which is an accomplishment that many other automakers have tried and failed to achieve,” Jessica Caldwell, Edmunds’ executive director of insights, told me in an email.
“From a product standpoint, Ford proves that if you build a compelling product, consumers will follow,” she said, adding that “although leaning into the Mustang name was a controversial move, it seems that it’s paying off so far.”
Now that the Mustang Mach-E appears to a volume competitor, here’s how pricing and features stack up:
*Available $7,500 Federal Tax Credit
**Mustang Mach-E hands-free driving: “Active Drive Assist – including forward-facing camera and radar sensors – will be available through the Ford Co-Pilot360 Active 2.0 Prep Package, while customers choosing to purchase the software for $600 will receive it through an Over-the-Air Update in the third quarter of next year,” according to Ford documentation. In other words, the hardware will be on board (Premium and other models) and you will pay to activate the software. See this description from Car and Driver.
Tesla’s Full Self-Driving (FSD) is a $10,000 option.