A quick-acting AppleInsider reader has spotted a live “test” video for an event scheduled for September 10 at 1:15PM Eastern Time on Apple’s YouTube channel — which has since been removed.
The video showed up in a recommended feed on YouTube which shows off current videos and future events. The video in question listed a live stream scheduled for September 10, which would align with the 2019 event by date, but not by day.
The data for the video, seen in this article sent from a reader in the UK, depicted a Thursday event at 1:15 PM Eastern Time which is highly abnormal for Apple events. The iPhone is normally announced at the beginning of the week with pre-orders that Friday or the next. Apple also starts events at the top of the hour, so take the image even more skeptically.