Apple is apparently considering to stop the production of its iPhone 12 mini. The news arrives after reports pointed at its lackluster sales, which might push the brand to halt its production in the second half of this year.
According to a BusinessInsider report, the Cupertino based giant is reportedly planning on discontinuing its most affordable handset within the iPhone 12 series in Q2 2021. The report is based on a recent forecast note by JP Morgan Chase, with its analyst William Yang stating that the adjusted forecast is for both the iPhone 12 series and the new generation iPhone series launch that is expected to arrive in the second half of this year. Previously, we had reported on Apple lowering production capacity for the iPhone 12 mini in favor of higher end models.
In other words, the company lowered iPhone 12 mini production from 11 million units to 9 million units. The analyst added that “given that demand for the iPhone 12 mini seems to be weak, the supply chain may stop production of the phone in the second quarter of 2021.” He further stated that the sales projection for the iPhone 12 Pro Max has risen by 11 million units, 2 million units for the iPhone 12 Pro, and by 8 million for the iPhone 11.
Yang also predicts that Apple aims to produce 80 million to 90 million units of the upcoming iPhone 13 series. This marks an increase from 76 million units that was scheduled for the current iPhone 12 lineup, which was launched in the second half of last year. The analyst also believes that there might not be an iPhone SE model launching this year as well. The iPhone 12 mini’s less than expected demand is likely the primary reason for the company discontinuing the device, although, this is still an unconfirmed report so take it with a pinch of salt and stay tuned for more updates.