The difference is painfully significant for our northern cousins.
Lucid has been making headlines with the Air, a luxury electric sedan that could spell trouble for Tesla. With a dual-motor setup generating up to 933 horsepower, the Lucid Air Dream Edition will last up to 520 miles on a single charge, making it the longest-range electric car the EPA has ever tested.In the US, deliveries for the Lucid Air will start later this month, so it will be interesting to see if it lives up to Lucid’s lofty promises and sets new standards for luxury EVs. With sales about to begin in its home country, Lucid is preparing to expand its global presence, starting with Canada. Lucid isn’t doing Canadians any favors with the price, revealing that the Air Pure will start at $105,000 CAD ($84,708 USD) in Canada.
At current exchange rates, this makes it more expensive than America’s Lucid Air, which starts at $77,400 for the Pure model.
The Lucid Air Pure generates 480 hp and has a projected range of 653 kilometers (405 miles). Moving up the range, the Lucid Air Touring starts at $129,000 CAD ($104,070 USD) and comes with an increased output of 620 hp. Slotting above the Air Touring, the Air Grand Touring will retail for $189,000 CAD ($152,000 USD). This produces 800 hp and can go for up to 830 km (515 miles) on a single charge. Topping the range, the Lucid Air Dream Edition Range and Performance both start at $229,000 CAD ($184,744 USD). The former is rated at 933 hp with an 836-km (519-mile) range, while the latter has 1,111 hp and 758 km (470 miles) of range. Online reservations will require a $400 CAD ($322 USD) deposit.
Lucid has also announced the opening of a new state-of-the-art retail studio at the CF Pacific Centre in Vancouver, Lucid’s first studio outside of the US that “underscores the company’s unique design aesthetic.” As well as allowing customers to view the Air in person, the studio features a ‘Virtual Reality Experience’ showcasing the personalization options for the interior finishes and materials and exterior colors using a 4K VR configurator. Lucid’s next Canadian studio will open in Toronto next year, with other Canadian locations to follow.
“Announcing Canadian pricing and our first retail location in the country in tandem is critical in bringing the Lucid brand to Canada,” said Zak Edson, Senior Director Sales and Service at Lucid Group. “This opening is the first of many announcements for locations outside of the US market as we continue our rapid global expansion.”